Media management in the shop: images, rights, renditions
In many shops images are stored, not managed. What a media structure looks like that protects the master, carries the rights situation along and generates every rendition from a single source.
Blog – Topic: Product Data
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Pack sizes and minimum order quantities in the B2B shop
An article is listed in meters, delivered in 50-meter rings and called off by the piece. Where the conversion sits, which fields carry it and when the base price is due.
Out of Stock: What Happens to Unavailable Products
31 percent buy from the next supplier when an item is missing. Which states a shop has to tell apart, which markup belongs to each, and when 410 fits better than 404.
BMEcat and ETIM: Product Catalogs for B2B Buyers
A valid catalog file is not yet a maintained assortment. What BMEcat governs, what ETIM describes and which checks belong before the first write run.
Spare Parts Catalogs in B2B Shops: Assemblies, Not Search Boxes
A search box cannot answer the question about the bearing at item 9. This article shows how a spare parts catalog guides buyers through machine type, serial number and assembly tree: data model, exploded view, machine record and the order of implementation.
Energy Labels in Your Shop: Getting the Mandatory Data Right
Energy labeling asks retailers for more than an uploaded graphic: the label and the product information sheet have to appear with the product, and the efficiency class belongs in every advert that shows a price. This guide covers the dealer obligations under Regulation (EU) 2017/1369, the rules for nested display, the route via the European product database EPREL and a field model that keeps the details right in Shopware.
Google Merchant API 2026: Content API Sunset and Feed Rules
On August 18, 2026, Google sunset the Content API for Shopping, and since September 1, 2026, requests without an extension have been failing intermittently. In parallel, the feed rules for images, shipping and video are tightening. This guide sorts out the dates and shows how to switch your product feeds to the Merchant API and maintain them for the future.
Agentic Checkout: Prepare Your Shop for AI Agents 2026
ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.
AI Data Enrichment: Automate Product Data
Missing attributes, empty descriptions, wrong categories: AI data enrichment completes and standardizes product data automatically – the basis for GPSR disclosures and the digital product passport.