Google Ads API Integration
Automated campaigns for more revenue: Harness the full power of the Google Ads API for intelligent campaign automation, Performance Max and precise Conversion Tracking. We connect your shop directly with Google Ads.
What is the Google Ads API?
The interface for programmatic control of your Google advertising
Programmatic Access to Google Ads
The Google Ads API is Google's official programming interface that enables automated control of Google Ads accounts. Instead of manually creating and optimizing campaigns in the web interface, all actions can be performed via software.
This means: Your e-commerce system can automatically create campaigns, adjust bids in real-time, dynamically generate ads and precisely report conversion data - without any manual effort.
Benefits of API Integration
- Scalability: Manage thousands of campaigns and keywords automatically, without additional personnel costs.
- Real-time Response: Automatically adjust bids and budgets based on inventory levels, margins or competitor prices.
- Precise Tracking: Submit offline conversions and Enhanced Conversions for better optimization.
- Custom Logic: Implement bidding rules that are perfectly tailored to your business model.
Our Google Ads API Services
From basic integration to complete campaign automation
API Integration
Complete connection of your system to the Google Ads API with OAuth2 authentication and secure token management.
- OAuth2 Implementation
- Secure Credential Management
- API Quota Management
- Error Handling & Retry Logic
Campaign Automation
Automatic creation and management of campaigns based on your product catalog and business rules.
- Dynamic Campaign Creation
- Automatic Ad Copy
- Keyword Management
- Budget Allocation
Bid Management
Intelligent bid control with Smart Bidding strategies and custom rules based on your business data.
- Smart Bidding Integration
- Custom Bidding Rules
- Margin-based Bidding
- Inventory-dependent Bids
Reporting & Analytics
Automated reports and dashboards with all relevant KPIs. Integration into your business intelligence systems.
- Automatic Reports
- Custom Dashboards
- Data Warehouse Integration
- Anomaly Detection
Audience Management
Creation and management of audiences from your shop data for precise targeting and remarketing.
- Customer Match Integration
- Dynamic Remarketing Lists
- Similar Audiences
- Custom Intent Audiences
Performance Max
Complete integration of Performance Max campaigns with automated asset management and feed optimization.
- Asset Group Management
- Feed Integration
- Listing Groups Control
- Insights & Signals
Why Google Ads Automation?
Maximum performance through intelligent automation
Real-time Synchronization
Product data, prices and availability are automatically synchronized with your campaigns - no more outdated ads.
Automatic Bidding
Smart Bidding strategies combined with your business data for optimal bids based on margin, inventory and seasonality.
Smart Campaigns
Automatic creation and optimization of campaigns with AI-powered recommendations and dynamic ad content.
Performance Max
Complete Performance Max integration with automatic asset management and audience signals from your shop.
Enhanced Conversions
Precise Conversion Tracking with first-party data for better optimization despite cookie restrictions.
GDPR Compliant
All integrations are implemented in compliance with data protection with appropriate consent integration and data minimization.
Technical Details
State-of-the-art technologies for reliable integrations
REST API & gRPC
The Google Ads API supports both REST and gRPC. We choose the optimal protocol for your use case.
- REST for Simple Integrations
- gRPC for High Performance
- Batch Operations
- Streaming for Reports
OAuth2 Authentication
Secure authentication with OAuth2 and automatic token refresh for uninterrupted operation.
- Service Account or OAuth
- Secure Token Storage
- Automatic Refresh
- Multi-Account Support
Conversion Tracking
Complete Conversion Tracking with Enhanced Conversions and Offline Conversion Import.
- Enhanced Conversions for Web
- Enhanced Conversions for Leads
- Offline Conversion Import
- Conversion Value Rules
Audience & Remarketing
Dynamic audiences from your shop for precise targeting and remarketing campaigns.
- Customer Match
- Similar Audiences
- Dynamic Remarketing
- Custom Intent Audiences
Scripting & Automation
Google Ads Scripts and automated rules for recurring optimization tasks.
- Custom Scripts Development
- Automated Rules
- Scheduled Tasks
- Alert Systems
API Versioning & Updates
Proactive migration to new API versions and continuous adaptation to Google updates.
- Version Migration
- Deprecation Handling
- Feature Updates
- Compatibility Tests
Frequently Asked Questions
Answers to the most important questions about Google Ads API integration
The Google Ads API enables programmatic control of your Google Ads account. This allows campaigns to be automatically created, optimized and monitored. The benefits are time savings through automation, more precise bidding, faster response to market changes and the ability to efficiently manage thousands of campaigns.
Performance Max campaigns use machine learning to automatically display ads across all Google channels. Through the API, assets (images, text, videos) can be provided automatically, audience signals configured and conversion goals defined. The API also enables automatic updating of product feeds and asset groups.
Enhanced Conversions improve the accuracy of Conversion Tracking through additional first-party data such as email addresses or phone numbers (hashed). Implementation is done either via Google Tag Manager, gtag.js or server-side via the Google Ads API. We implement Enhanced Conversions GDPR-compliant with appropriate consent integration.
Yes, we seamlessly integrate the Google Ads API with Shopware 6, WooCommerce, Magento and other e-commerce systems. This allows product data to be automatically synchronized, dynamic remarketing lists created and conversions transferred directly from the shop to Google Ads.
Via the Google Ads API, Smart Bidding strategies such as target ROAS, target CPA or maximize conversions can be configured and monitored. Additionally, custom bidding rules can be implemented that respond to real-time data from your shop - such as inventory levels, margins or seasonal factors.
The costs depend on the scope of the integration. A basic integration with Conversion Tracking and simple campaign synchronization is often implemented in a few days. More complex solutions with complete campaign automation, custom bidding and extensive reporting require more development effort. We provide you with an individual quote after analyzing your requirements.