AI & Generative AI
Revolutionize your e-commerce with artificial intelligence: Automatic product texts, intelligent data enrichment and AI-powered content creation – we make your shop ready for the future.
In plain words: what is this page about?
This page gives an overview of how we use artificial intelligence for online shops. For example, it can write product texts in many languages. It can also fill gaps in product data and sort products into groups. The page explains how we start a project with you. It also answers common questions. You can contact us to talk about your shop.
Generative AI for E-Commerce
Harness the power of artificial intelligence for your online shop – from automatic product texts to intelligent categorization.
Automatic Product Texts
Generate SEO-optimized product descriptions in seconds. Our AI creates unique, sales-boosting texts from your product data – in any quantity and multiple languages.
- SEO-optimized descriptions
- Multilingual generation
- Consistent brand tone
- Bulk processing of entire catalogs
Shop Data Enrichment
Enrich your product data automatically: Fill in missing attributes, extract dimensions, structure technical data and derive product properties from descriptions.
- Attribute extraction from texts
- Structure technical data
- Derive product features
- Improve data quality
Automatic Categorization
Let AI automatically assign your products to the right categories and sales channels. Well suited for large inventories and marketplace integrations.
- Category matching
- Sales channel assignment
- Marketplace mapping
- Cross-selling suggestions
Document Processing
Receipts, incoming invoices and delivery notes are read by AI, checked and passed to your ERP, DATEV or shop as data. A person reviews uncertain fields. More on AI document processing.
- Invoices and receipts
- E-invoices read from the XML
- Review of uncertain fields
- Hand-over to ERP and DATEV
Decision Making
Routing, approvals, lead scoring and duplicates: the AI decides from a fixed set of options, with a confidence score and a reason. Thresholds define what a person approves. More on AI decision making.
- Assigning requests and tickets
- Approval and escalation
- Detecting duplicates
- Audit log per decision
Content Creation
Blog articles, landing pages, newsletters – our AI solutions create high-quality content that appeals to your target audience and ranks in search engines.
- SEO blog articles
- Category descriptions
- Newsletter content
- Social media posts
AI Chatbots & Assistants
Implement intelligent chatbots for customer service, product consultation and support. Trained on your products and processes. Scope, limits and prices for your own website are set out on the page AI assistant for your website.
- Product consultation
- FAQ automation
- Automated answers around the clock
- Shopware 6 integration
Google Merchant Center
Automatic feed generation for Google Shopping with AI-optimized titles and descriptions. Clean product data for greater visibility.
- Shopware 6 & WooCommerce
- Feed optimization with AI
- Multi-sales channel export
- Automatic synchronization
Google Ads Automation
Automatic creation of Google Ads campaigns for every product and category. AI generates ad copy, keywords and bidding strategies.
- Product-specific campaigns
- Category campaigns
- Multi-sales channel ads
- Performance Max feeds
Custom AI Solutions
Tailored AI development for your specific requirements: API integrations, workflow automation and custom ML models.
- OpenAI API integration
- Custom fine-tuning
- Workflow automation
- Enterprise solutions
AI Translations
Professional translation of your shop content with AI. Product texts, categories and CMS content in over 30 languages – context-accurate and brand-consistent.
- 30+ languages
- E-commerce optimized
- Terminology-consistent
- Bulk translation
AI in Practice
Concrete examples of how our AI solutions automate and optimize e-commerce processes.
Product Import Automation
Automatically transform supplier data into sales-ready product pages – including SEO texts, categorization and attribute mapping.
SEO Optimization
Generate meta titles, descriptions and alt texts for thousands of products. Keyword-optimized and unique for every page.
Translation & Localization
Translate product texts into over 30 languages – with understanding of e-commerce context and cultural adaptations.
Price Analysis & Monitoring
AI-powered competitive analysis and automatic pricing recommendations based on market data.
Review Analysis
Automatically analyze customer reviews, detect sentiment and derive product improvements.
Inventory Forecasting
ML-based predictions for optimal inventory levels and automatic reordering.
Google Shopping Optimization
AI-optimized product titles and descriptions for higher click-through rates in Google Merchant Center.
Google Ads Scaling
Automatic campaign creation for thousands of products with dynamic ad copy and smart bidding.
AI Stack & Integrations
We use established AI platforms and seamlessly integrate them into your e-commerce infrastructure.
OpenAI / ChatGPT
GPT-4 for text generation, analysis and chatbots. Fine-tuning for your brand.
Large-Context Models
For complex analyses, long documents and demanding text.
Shopware 6
Native integration via apps and API extensions for automated workflows.
Vector Databases
Pinecone, Weaviate for semantic search and product recommendations.
LangChain & RAG
Retrieval-Augmented Generation for context-aware AI responses.
Self-Hosted LLMs
On-premise solutions for a high level of data security and in-house control.
How We Start Your AI Project
Analysis & Use-Case Definition
We analyze your data, processes and identify the greatest automation potential.
Proof of Concept
Quick test with real data – you see within a few days what results are possible.
Integration & Fine-Tuning
We integrate the AI into your existing systems and optimize the results to your requirements.
Rollout & Training
Go-live with comprehensive documentation and training for your team.
What Your AI Solution Could Look Like
Exemplary projects showcasing what we can build for you.
AI Dashboard with Real-Time Analytics
Interactive dashboard for AI-powered data analysis with real-time monitoring, automated reports and predictive models.
AI App with Intelligent Automation
Mobile application with AI-powered process automation, smart notifications and adaptive user interface.
Electronics Store with AI Product Advisor
Online store with AI-powered product recommendations, intelligent search, automatic categorization and personalized offers.
Frequently Asked Questions About AI in E-Commerce
With the right prompt engineering and fine-tuning, AI texts achieve a quality that is hardly distinguishable from human-written ones. We train the models on your brand tone and have critical texts reviewed. The time saved is usually substantial, with equal or better quality.
API costs are incurred per request and depend on text length, model and the provider's current price; for product texts they grow with the number of items. Before we start, we calculate them for your catalog and your use case, and the same goes for recurring tasks like chatbots.
Data protection is part of the planning. In the project we define which data a model gets to see at all and select the interfaces according to the requirements of the GDPR. If processing takes place outside the EU, we name it and base it on appropriate safeguards under Art. 44 et seq. GDPR. On request, we also deploy self-hosted LLMs that run completely in your infrastructure.
A simple product text plugin is ready for use considerably faster than a solution with multiple workflows, quality checks and approval processes. We plan the timeframe with you after the requirements analysis. We usually start with a quick PoC so you can see results early.
Yes, this is even recommended. We create custom prompts based on your best existing texts and can perform fine-tuning if needed. This way, the AI generates texts that match your brand identity.