Insights on e-commerce, web development and digital solutions
From 27 September 2026 EU Directive 2024/825 (Empowering Consumers) takes effect. Online shops must transparently display repairability, software update periods, green delivery options and the harmonised warranty/durability label - with new greenwashing bans and enforcement risks.
AI Search converts 23x higher than organic - but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.
Cancel, credit or correct? Three documents, three BT-3 codes — how to map ZUGFeRD-compliant cancellation documents in a GoBD-clean Shopware workflow.
77% of B2B buyers do not purchase without personalized content. How Customer Catalogs let you tailor assortments, roles, and prices per customer account.
The EU Data Act obliges manufacturers and retailers of connected products from 12 September 2026 to design-by-default data access rights. Practical guide for IoT shops.
AI Mode has 75 million daily users, AI Overviews show on 48% of all searches. Shops that want to defend their traffic in 2026 need a new strategy.
EU Regulation 2024/886 makes SEPA Instant Payments mandatory: 10-second transfers, VoP, fee parity. What online shops need to implement in 2026.
Why many Shopware merchants in 2026 replace the classic Twig storefront with a Nuxt 4 frontend based on Shopware Frontends — and how to pull off the migration technically and economically.
Programmatic SEO turns one template into thousands of unique category pages. With AI data enrichment, structured data and E-E-A-T signals, scaling becomes sustainable long-tail traffic - without crossing the line into scaled content abuse.
