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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

18 min read

Fonts in the shop: licensing, self-hosting, load behavior

A font is embedded, not ordered – and that is exactly where the trouble starts. License scope, place of delivery and load order decide both the legal and the performance side.

15 min read

Media management in the shop: images, rights, renditions

In many shops images are stored, not managed. What a media structure looks like that protects the master, carries the rights situation along and generates every rendition from a single source.

18 min read

Roles and permissions in the shop backend

Almost every grown shop has one account that may do everything. What a role cut along the actual tasks looks like, which rights belong apart and what happens on the day an account leaves.

16 min read

Pack sizes and minimum order quantities in the B2B shop

An article is listed in meters, delivered in 50-meter rings and called off by the piece. Where the conversion sits, which fields carry it and when the base price is due.

19 min read

Shipping costs in the shop: models, thresholds, calculation

The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.

15 min read

Stocktaking in a live shop: counting inventory at year end

German commercial law allows four stocktaking procedures, and each one asks something different of the shop. What the stock snapshot, the blocking logic and the write-back have to deliver so the count matches the balance sheet date.

18 min read

AI in Your Shop Without Data Leaving the House

Which data an AI feature carries out of the shop, which operating models exist and when a model on your own hardware starts to pay off.

16 min read

Out of Stock: What Happens to Unavailable Products

31 percent buy from the next supplier when an item is missing. Which states a shop has to tell apart, which markup belongs to each, and when 410 fits better than 404.

19 min read

Shopware Staging: A Test System Without Customer Data

A dump of the production database is the most convenient route to a realistic test system – and the shortest route to a second copy of all customer data. What law and baseline standards require, what the dump chain looks like and which three blocks every copy needs.