Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In B2B, a single person rarely decides alone, and purchasing keeps shifting into digital channels. How approval workflows with budgets, roles, and multi-step authorization combine speed and control.
56% of tested stores fail to adequately support their users' search needs (Baymard Institute). How to use site search analytics to turn zero results, synonyms, and merchandising into revenue.
Polling wastes 98.5% of all requests (REST Hooks/Zapier), and webhooks are delivered at least once by design, so without retry logic events are lost. How a clean webhook architecture with queues, idempotency and signature verification makes shop integrations reliable.
Brotli compresses web content 20–26% better than Gzip (HTTP Archive), yet 61% of origin servers still ship Gzip (HTTP Archive). How to deliver text assets faster with Brotli, minification, and clean server configuration.
Small reactions, big impact: hover, loading and feedback animations give users confidence, speed up perceived performance and reduce friction. How micro-interactions boost online-store conversions, stay accessible and get built cleanly.
73% of study participants use multiple channels on their shopping journey (Harvard Business Review), and an average of 70.22% of carts are abandoned at checkout (Baymard). How to map touchpoints, remove friction, and turn maps into a measurable roadmap.
The EU Deforestation Regulation requires retailers to provide geolocation data and due diligence statements for coffee, wood, leather, rubber, and more. Seven agricultural commodities drive around 26% of global tree cover loss from 2001 to 2015 (WRI). What applies to online stores in 2026.
70.22% of carts are abandoned, 18% due to forced accounts (Baymard). Here is how to design registration and customer accounts so they convert.
On peak day, order volume at the brands analyzed spiked by 252% (Stord). How online stores handle every traffic spike without downtime using auto-scaling, load balancing, and container orchestration.
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