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AI assistant for website and shop

An AI assistant for your websiteanswers from your own content

A chat window on your website that answers visitor questions – grounded in your pages, your texts and your articles. With the sources named under every answer, a link to the right page, and a handover to a person as soon as it gets specific.

24/7
Available without waiting
3
Packages to choose from
GDPR
Notice before the first message
100%
Made in Germany
Try it here

The assistant, live on this page

Next to this text stands the same assistant we set up on your website – here with our own knowledge base. It knows the pages and articles of xictron.com, names its source, and hands over as soon as things get specific.

  • Answers from real page content, not from general knowledge
  • The source under every answer, linked for reading on
  • Follow-up questions as buttons instead of an empty input
  • Handover to the contact form once it gets specific

On your website the assistant carries your logo, your colours and your tone. Greeting and example questions come from your context – just like on this page.

Non-binding enquiry

Which assistant fits your case?

Tell us briefly where the assistant should work and what it needs to be able to answer. You receive a quote with a fixed setup price and a fixed monthly price – free of charge and without obligation.

Tell us briefly about the project

Everything on this page is optional. It just lets us reply with something concrete instead of more questions.

So we can take a look beforehand.

When would you like to start? optional
How can we reach you?

We reply within 24 hours on working days.

Only if you would rather have a call back.

  • Reply within 24 hours on working days
  • Free and without obligation
  • Never shared with third parties
What the assistant does

Not a bot with canned replies – an assistant with your knowledge

The difference to a classic chatbot is not the window, it is the basis: the assistant answers from what your website actually says, and shows it underneath every answer.

Answers from your content

Your pages, texts and articles become a knowledge base. For every question the matching passages are retrieved and used as the basis for the answer.

  • Every page and article of your website
  • Nightly refresh of the knowledge base
  • New content without new training

Sources under every answer

The assistant names the pages it relied on. Visitors can read on instead of guessing – and you see which content actually carries the load.

  • Clickable source references
  • Link to the matching page
  • A note when the basis is thin

Handover to a person

When it gets specific, or when the assistant reaches its limit, it collects the enquiry and passes it on to you – with a summary of the conversation.

  • Contact card with its own consent
  • Email with the enquiry and the transcript
  • Limited conversation length instead of endless loops

German and English at no extra cost

The assistant speaks the language of the page it stands on – German on the German version, English on the English one. International visitors do not need a second installation.

  • Language follows the page (de/en)
  • Its own greeting per language
  • Further languages as individual development

Advice instead of a link list

The assistant asks what something is needed for, compares the options and gives reasons for its recommendation – based on what your pages say. From the Pro package.

  • Questions about the actual need first
  • Several options compared, with reasons
  • A pointer to sensible additions

Connected to your systems

As individual development the assistant operates your systems: shop, ERP, calendar or your own software. It calls defined functions and works with real data instead of assumptions.

  • Product cards, prices and stock from the system
  • Cart and appointments from the conversation
  • Access only to released functions, with a record

How an answer is produced

The question does not go to a language model unfiltered. First the assistant searches your knowledge base for the passages that match the question. Those passages go to the model together with the question and your instructions on tone, and the model phrases the answer and names the sources it used. The model also contributes general language knowledge – which is why the notice below the chat says that all information is provided without warranty, and why maintaining your content is part of running the assistant.

What is possible

From the answer to operating your systems

An assistant can do considerably more than answer questions. This overview shows the whole range – and marks what the packages include and what is added as individual development.

Knowledge from your website

Start
  • Answers from pages and articles
  • Nightly refresh without new training
  • A note when the basis is not sufficient

The basis of every package: the assistant searches, it does not invent.

Sources and signposts

Start
  • A source reference under every answer
  • A link to the matching subpage
  • Follow-up questions as a button

An answer turns into a click on the right page.

Handover to a person

Start
  • Contact card with its own consent
  • Email with the request and the transcript
  • A limited conversation length instead of endless loops

The assistant hands over instead of muddling through.

Advice and comparison

Pro
  • Questions about the need and the intended use
  • Several options set side by side
  • A recommendation with reasons, not a hunch

Advice based on your content – without a connection to another system.

Sales impulses in proportion

Pro
  • A pointer to matching accessories and additions
  • Explaining tiers and bundle benefits where the page states them
  • Suggesting the larger solution when it fits the task

Sales-minded only where it serves the visitor.

Tone, behaviour, analysis

Pro
  • Wording, terminology and no-go topics to your specification
  • Analysis of conversations by topic and gap
  • Sharpening the content while the assistant runs

You see what visitors ask – and what the website is missing.

Shop, ERP, calendar

Individual
  • Product cards with price and stock from the system
  • Add to cart straight from the conversation
  • Order status, appointments and inventory on request

Individual development: the assistant calls functions of your system.

Operating apps and software

Individual
  • Connection to your interfaces and internal tools
  • Calculate, check, create – within an agreed frame
  • A record of which action was triggered and when

This is how the assistant works in our own website monitoring.

Operation to your specification

Individual
  • Live takeover of a conversation by your team
  • Further languages beyond German and English
  • European or self-hosted models

Anything beyond the packages is built as individual development.

How “individual” works in practice

Every connection starts with the question of which function the assistant may call and which data it sees in the process. We define these functions one by one, we do not give it general access to your systems, and every call is logged. The effort depends on what your systems already offer as an interface – which is why we do not quote a flat price here but work out the scope beforehand.

Packages and prices

Three packages, clear prices

All prices net plus VAT. Setup is charged once, operation monthly. There is no minimum term.

Start

49€ net/month

Setup from 990 € net · no minimum term

The assistant for a website: answers recurring questions and guides visitors to the right contact.

  • Knowledge base from your pages and articles
  • Source references under every answer
  • Link to the matching page
  • German and English at no extra cost
  • Contact capture and handover to a person
  • Chat window hosted in Germany
  • Nightly refresh of the knowledge base

A good fit when you mainly want to cover advisory questions, opening hours, services and routes to contact.

Request Start

Individual

by scope

Setup from 4,900 € net · operation billed by actual scope

The assistant as part of your systems: reads real data, triggers defined actions and works inside your processes.

  • Everything in the Pro package
  • Integration with shop, ERP or your own software
  • Product cards, prices and stock from the system
  • Cart and appointments straight from the conversation
  • Live takeover of a conversation by your team
  • Further languages, custom reporting, custom workflows
  • European or self-hosted models on request

A good fit when the assistant should not only answer but look things up in your systems and trigger something.

Request Individual

All prices net plus statutory VAT. Setup covers building the knowledge base, agreeing behaviour and tone, adding the assistant to your website and a test run before go-live. The monthly price covers operation, model usage within the agreed frame, maintenance of the knowledge base and updates. What drives the exact price is set out further down this page.

Feature comparison

What each package contains

The core functions are identical in every package. After that, what differs is how far the assistant advises – and from where on it accesses your systems. Anything that needs access to another system is built as individual development.

FeatureStartProIndividual
Answers grounded in your contentincludedincludedincluded
Source references under the answerincludedincludedincluded
Links to matching pagesincludedincludedincluded
Follow-up questions as a buttonincludedincludedincluded
German and Englishincludedincludedincluded
Handover to a personincludedincludedincluded
Nightly refresh of the knowledge baseincludedincludedincluded
Chat window hosted in Germanyincludedincludedincluded
Your logo, your colours, your toneincludedincludedincluded
Questions about the actual needincludedincluded
Several options compared, with reasonsincludedincluded
Pointers to accessories and additionsincludedincluded
Capture of enquiries and preferred datesincludedincluded
Conversation analysis and improvementincludedincluded
Tone and behaviour agreed with youincludedincluded
Integration with shop, ERP or your own softwareincluded
Product cards and stock from the systemincluded
Cart and appointments from the conversationincluded
Operating your own tools and interfacesincluded
Live takeover by your teamincluded
Further languages beyond German and Englishincluded
European or self-hosted modelson requeston requestincluded
Typical use caseWebsiteWebsite with adviceShop and own systems
How the price is set

What actually drives the price

The entry price applies to a clearly defined assistant. What moves it upwards is always the same six points – so you can judge where you stand before you enquire.

Six factors

  • Scope and content: how many pages and articles belong in the knowledge base, and how well maintained they are.
  • System integration: whether the assistant only informs, or knows catalogue, availability and cart from your system.
  • Tools and interfaces: whether it may look things up in your systems or trigger something there.
  • Languages: German and English are included. Every further language needs maintained content and its own setup.
  • Advice instead of information: whether the assistant merely answers or asks back, compares and gives reasons for a recommendation.
  • Individual actions and workflows: every custom action is defined, secured and tested.

After the first conversation we name a fixed setup price and a fixed monthly price. Anything added later is agreed beforehand – there is no billing per message and no surprises at the end of the month.

How it works

From the first question to day-to-day operation

The technology is the shortest part. The larger part is agreement: which questions the assistant should answer, and where it is better off handing over to a person.

1

Conversation and target picture

We look at which questions reach you every day, which of them the assistant should take over, and which deliberately stay with a person.

2

Building the knowledge base

Your pages and articles are read, split into passages and made searchable. We report the gaps we find along the way – they are usually gaps for visitors too.

3

Defining the behaviour

Tone, form of address, greeting, terminology and the limits: what the assistant does not answer, and when it offers the handover.

4

Test run on a preview

Before go-live we ask real questions from your day-to-day work and review the answers together. Whatever does not fit is corrected in the content or in the instructions.

5

Adding it to your website

A single script line in the page head is enough. We adapt colours, position and language to your website; your content management system stays untouched.

6

Operation and refinement

The knowledge base is kept up to date. From the questions actually asked you see what visitors really want to know – and where new content pays off.

Data and transparency

What happens to your visitors' data

An AI assistant is a data processing operation you have to explain to your visitors. So here is the full picture – including the points other providers like to leave out.

A notice before the first message

Before a visitor writes the first message, a notice appears: that they are writing to an AI assistant and not to a person, that the messages are processed by an AI service to answer them, that the conversation is stored for a limited period, and that they should not enter sensitive data. Only after confirming can the chat be used.

Where processing happens

The chat window, the knowledge base and the search across it run on our server in Germany. To phrase the answer, the question, the retrieved passages and the conversation are passed to an AI service that also processes them outside the EU. We name that plainly in the notice instead of hiding it in the small print. In the Individual package, European or self-hosted models are possible if you want to rule that out.

What is stored

Conversations are stored for a limited period to handle enquiries and improve answers, then deleted. They are not evaluated for advertising, not merged into profiles and not passed on for advertising purposes. The assistant sets no advertising cookies of its own; it only remembers in the browser that the notice was confirmed.

When a contact is made

If a visitor wants personal advice, they fill in a contact card and separately consent to being contacted. You receive their details and a summary of the conversation by email. Without that consent no contact is passed on.

What you as the operator have to add

Your privacy policy needs a section on the assistant: purpose, legal basis, the service used, the third-country transfer and the retention period. We supply the text module, along with the details for your record of processing activities and a data processing agreement. The legal review of your legal texts stays with your lawyer or data protection officer – we supply the technical facts they build on.

Honest limits

What the assistant does not do

An assistant that promises everything disappoints reliably. We would rather settle these points beforehand than in operation.

Eight points we say in advance

  • It can be wrong. Answers carry the notice that all information is provided without warranty and do not replace binding advice.
  • It gives no legal, tax or medical advice and makes no binding commitments in your name.
  • It quotes no prices, deadlines or delivery dates that are not in the content you approved.
  • What is not on your website cannot be answered reliably. Without maintained content it stays pale.
  • It is not intended for sensitive data and tells visitors so before the first message.
  • Without an explicit release it does not access customer accounts, order data or internal systems.
  • It replaces neither a ticket system nor a switchboard; it hands complex cases to people.
  • Without an integration with your system it knows no catalogue and no availability – that integration is individual development.
Frequently asked

Questions about the AI assistant

What operators most often want to know before deciding.

Operation starts at 49 € net per month, plus a one-off setup from 990 € net. The Pro package with the advisory functions is 149 € net per month and from 2,900 € net setup. For individual solutions with your own workflows, setup starts at 4,900 € net and operation is billed by actual scope.

We build a knowledge base from your pages, texts and articles. For every question the matching passages are retrieved and passed to the language model as the basis for its answer. The sources used appear underneath the answer as clickable links. The model also contributes general language knowledge, which is why a notice below the chat states that all information is provided without warranty.

Yes, and we say so openly. The chat window and the knowledge base run on our server in Germany. To phrase the answer, the messages are passed to an AI service that also processes them outside the EU. That is exactly what the notice says which every visitor has to confirm before the first message, together with the request not to enter sensitive data. If you want to rule that out, European or self-hosted models are possible in the Individual package.

It offers a handover to a person. The visitor leaves their name, email address and enquiry and separately consents to being contacted. You receive an email with the contact details and a summary of the conversation, so you do not start from zero. The number of messages per conversation is also limited so that long loops end in personal contact.

No. Setup is paid once, operation runs monthly and can be cancelled with one month's notice to the end of the month. You are not tied in beyond the current month. If you want to expand the assistant later, you move to the next package on the first of a month.

For the Start package there are usually one to two weeks between approval and go-live. With the advisory functions it is typically two to three weeks; with an integration into your systems the duration depends on the scope. Most of that time goes into agreeing the content and the desired behaviour, not into the technology.

Yes, as individual development. We connect the catalogue of your shop, the assistant then shows matching items as product cards in the chat and can add them to the cart on request. Availability and price come from the shop and are not estimated by the model. In the Start and Pro packages the assistant advises on products from your page content, without access to the shop.

Yes. The assistant is added with a single script line and requires no change to your content management system. The only requirement is that you are allowed to include a script in the page head or through your system. We adapt colours, position and language to your website; the window can be operated by keyboard and respects reduced motion.