Accessibility Optimization Inclusive Websites & Shops
Since 28 June 2025, many digital products and services for consumers in the EU must be accessible. We implement the WCAG 2.1 AA requirements in your website or online shop.
In plain words: what is this page about?
This page is about making your website easy to use for people with disabilities. That includes people who cannot see, hear or move well. We check your shop or website against the rules for accessible websites. Then we fix what makes it hard to use. In Europe, a law now asks many shops to do this. You can ask us to look at your website.
Why Accessibility Matters
Web accessibility ensures that websites and digital services can be used by everyone – including people with visual, auditory, motor, or cognitive impairments. With an estimated 1.3 billion people worldwide experiencing significant disability (WHO, as of March 2023), accessibility is not just ethical but also makes business sense.
In the EU, the European Accessibility Act (EAA) has required B2C online shops to be accessible since 28 June 2025. In the US, the ADA is also applied to websites. We analyze your website, identify barriers, and implement professional solutions. Our own accessibility statement shows what such a declaration looks like.
- WCAG 2.1 AA Compliance
- Screen Reader Compatibility
- Keyboard Navigation
- Accessibility Statement
Accessibility Optimization Services
From audit to implementation – we guide you to a more accessible website.
Accessibility Audit
Comprehensive review of your website against WCAG 2.1 AA criteria with detailed action plan and prioritization.
- Automated & manual testing
- Screen reader tests
- Keyboard navigation check
- Contrast & color analysis
Implementation
Professional implementation of all required changes for WCAG 2.1 AA compliance in your shop or CMS.
- ARIA labels & landmarks
- Semantic HTML
- Focus management
- Alternative texts
Training & Documentation
Train your team for accessible content creation and provide legally compliant accessibility statement.
- Editor training
- Accessibility statement
- Feedback mechanism
- Ongoing support
What We Optimize
All relevant areas for a fully accessible website.
Screen Reader Compatibility
Optimization for NVDA, JAWS, VoiceOver and other assistive technologies.
Keyboard Navigation
Full functionality of all features without requiring a mouse.
Contrast & Readability
WCAG AA compliant color contrasts and scalable font sizes.
Forms & Error Messages
Accessible forms with clear labels and understandable error messages.
Media Alternatives
Subtitles, transcripts and audio descriptions for multimedia content.
ARIA Labels & Semantics
Correct use of ARIA attributes and semantic HTML.
For All Major Platforms
We optimize accessibility for common shop and CMS systems.
Shopware
Accessibility optimization for Shopware 5 & 6 shops according to WCAG 2.1 AA.
- Theme Optimization
- Plugin Accessibility
- Checkout Compliance
- Mobile A11y
WooCommerce
WordPress & WooCommerce accessible according to WCAG 2.1 AA.
- Theme Accessibility
- Plugin Audit
- Cart Optimization
- Form Accessibility
Magento
Adobe Commerce accessibility optimization for enterprise shops.
- Frontend Audit
- PWA Accessibility
- B2B Compliance
- Multi-Store A11y
WordPress
Accessible WordPress websites and themes meeting standards.
- Theme Compliance
- Gutenberg A11y
- Plugin Audit
- Content Accessibility
TYPO3
TYPO3 CMS accessibility compliant optimization.
- Backend Accessibility
- Frontend Templates
- Extension Audit
- Content Elements
Custom
Individual accessibility solutions for custom frameworks.
- Framework Analysis
- Component Library
- Testing Suite
- Documentation
Frequently Asked Questions
Answers to the most important questions about web accessibility.
Web accessibility means that websites and digital services can be used by everyone, including people with disabilities. This includes visual, auditory, motor, and cognitive impairments. Accessible websites use semantic HTML, provide keyboard navigation, sufficient color contrast, and are compatible with assistive technologies like screen readers.
An estimated 1.3 billion people – one in six worldwide – experience significant disability (WHO, as of March 2023). Accessibility ensures equal access to information and services. It's also required by law in many places (EU EAA, ADA). Additionally, accessible websites often have better SEO, improved usability for all users, and reach a larger audience.
WCAG (Web Content Accessibility Guidelines) are international guidelines for accessible web content. Level AA is the middle conformance level. In the EU, the European standard EN 301 549 adopts the WCAG success criteria at level AA for web content; the BFSG itself does not name a WCAG version. It includes criteria like sufficient color contrast, keyboard accessibility, screen reader compatibility, and understandable error messages.
The duration depends on size, starting point and complexity. An audit is usually completed considerably faster than the subsequent implementation, which can take several weeks depending on scope. Shops with many custom developments need more time. We set the concrete schedule after the initial analysis.
In the EU, the European Accessibility Act (EAA) has applied since 28 June 2025; in Germany it is implemented by the Accessibility Strengthening Act (BFSG), which covers online shops for consumers. Microenterprises with fewer than ten employees and an annual turnover or balance sheet total of no more than 2 million euros are exempt for services (BFSG, sections 2 and 3). In the US, the ADA is also applied to websites. Non-compliance can result in fines and legal action.
Costs vary based on scope and current state of your website. An initial audit starts from around €1,500 net. Full optimization can range from €5,000 to €50,000 net depending on complexity. We're happy to provide a customized quote after an initial analysis.