JSON-LD in Shopware 6.7.9.0: Migrate Schema Cleanly
Shopware 6.7.9.0 switches the storefront from Microdata to JSON-LD. We show required fields, new schema types and a clean migration path without SEO risk.
Blog
Insights on e-commerce, web development and digital solutions
PIM Strategy 2026: Product Data Sovereignty for Shops
How a PIM strategy goes beyond implementation basics: governance, attribute modelling, taxonomy sovereignty and syndication as a competitive advantage.
Dynamics 365 Business Central & Shopware Integration 2026
Connect Microsoft Dynamics 365 Business Central with Shopware 6: OData v4, webhooks, Azure Service Bus and B2B scenarios - clearly explained.
Semantic Product Search 2026: Vector Search for Shops
Vector embeddings, HNSW index and cross-encoder reranking take product search to a new level. Technical deep-dive with benchmarks.
Edge Caching for Shopware: Global Performance 2026
Reverse HTTP cache, ESI fragments and cache tag invalidation bring Shopware load times below 200 ms TTFB worldwide.
Empowering Consumers Directive: Info Duties from 27 Sep 2026
From 27 September 2026 EU Directive 2024/825 (Empowering Consumers) takes effect. Online shops must transparently display repairability, software update periods, green delivery options and the harmonised warranty/durability label - with new greenwashing bans and enforcement risks.
Generative Engine Optimization for Shops: AI Visibility 2026
AI Search converts 23x higher than organic - but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.
ZUGFeRD Credit Notes & Cancellation Invoices: Compliance 2026
Cancel, credit or correct? Three documents, three BT-3 codes — how to map ZUGFeRD-compliant cancellation documents in a GoBD-clean Shopware workflow.
Customer-Specific Catalogs in B2B Shops 2026
77% of B2B buyers do not purchase without personalized content. How Customer Catalogs let you tailor assortments, roles, and prices per customer account.