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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

21 min read

Take-back symbol in online shops: ElektroG duty since July

Since 1 July 2026, retailers obliged to take back old appliances no longer have a transition period. Which symbol the ElektroG requires in online shops, where it belongs, what remains open for smaller shops and how symbol, take-back information and collection are generated from product data in Shopware.

21 min read

Black Friday Waiting Room: Managing Your Shop Under Load

Black Friday falls on 27 November 2026. A virtual waiting room lets visitors in, in an orderly sequence and at the pace of the shop. Where it sits technically, which status codes it sends and why robots.txt and the payment return never belong in the queue.

20 min read

Shopware 6.8 announced for 2027: prepare the upgrade now

Shopware plans the major version 6.8 for 2027. The time until then is enough to inventory custom plugins, migrate Symfony configuration in XML, work through deprecations and plan the PHP change as a separate step.

18 min read

Roles and permissions in the shop backend

Almost every grown shop has one account that may do everything. What a role cut along the actual tasks looks like, which rights belong apart and what happens on the day an account leaves.

19 min read

Shipping costs in the shop: models, thresholds, calculation

The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.

19 min read

Shopware Staging: A Test System Without Customer Data

A dump of the production database is the most convenient route to a realistic test system – and the shortest route to a second copy of all customer data. What law and baseline standards require, what the dump chain looks like and which three blocks every copy needs.

16 min read

Freight Shipping: Modeling Bulky Goods in Your Shop

As soon as an item exceeds the limits of automated parcel sorting, more changes than the shipping price. This guide shows how to model bulky goods and freight shipping end to end, from the item master through the shipping method matrix to delivery notification, delivery depth and transport damage.

14 min read

AI Translation in Your Shop: Quality Over Sheer Volume

Ten thousand product texts in four languages overnight – technically possible, risky in business terms. This guide shows how to classify content by risk, steer the machine stage with a glossary and style rules, measure translation quality through error classes and serve the language versions cleanly – from hreflang to the update run.

16 min read

Spare Parts Catalogs in B2B Shops: Assemblies, Not Search Boxes

A search box cannot answer the question about the bearing at item 9. This article shows how a spare parts catalog guides buyers through machine type, serial number and assembly tree: data model, exploded view, machine record and the order of implementation.