FAQ: SEO & Visibility

Local search results matter in B2B as well: many decision-makers deliberately search for providers with a regional connection, following patterns like "agency + city". A well-maintained Google Business Profile, consistent company data and locally optimized pages can improve visibility for such queries.

First measurable improvements typically appear after a few months, while stable rankings usually take considerably longer. How fast it goes depends primarily on the level of competition, the technical condition of the website and the quality of its content.

Yes – but only with a strategic approach. A company blog pays off when it answers your target group's actual questions, builds topical authority and is cleanly interlinked. Blogs filled with arbitrary content and no strategy, on the other hand, rarely produce measurable results.

Structured data based on Schema.org makes web content machine-readable for search engines and AI systems. It enables rich results such as star ratings, prices or FAQ snippets and thereby increases click-through rates: pages with complete schema markup achieve 58.3% more clicks (Semrush) and are cited 3.1 times more often in AI Overviews (Google I/O 2026).

GEO (Generative Engine Optimization) is the practice of optimizing content so that AI systems such as ChatGPT, Perplexity or Google AI Overviews cite it as a source in their answers. GEO complements classic SEO with factors such as quotable statements, source citations, structured data and machine-readable content.