Shopware Apps vs. Plugins: The Right Architecture
App system or classic plugin? When API and webhooks are the right choice, when core access is indispensable - and how to find the right extension strategy for your Shopware shop.
Blog
Insights on e-commerce, web development and digital solutions
Speculation Rules API: Instant Page Loads for Shops
Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).
Accessibility Act Exemptions: Are You Really Exempt?
Microenterprise exemption, pure B2B, disproportionate burden: when your shop is truly exempt from the accessibility obligation – and when the misconception gets expensive.
GPSR in Online Shops: Mandatory Info & Legal Safety
Since December 13, 2024, the GPSR requires four mandatory details per product listing. Here is how to implement them cleanly in Shopware and minimize warning-letter risk.
Model Context Protocol: Open Your Shop to AI Agents
The Model Context Protocol is becoming the standard through which AI agents talk to software. How an MCP server opens your shop to agents on your terms, instead of being scraped.
AI Shop Analysis: Spot 2026 Conversion Killers Fast
Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.
Warranty Notice Obligation: Shopware Setup
From 27 Sept 2026 every product page must show a standardized statutory warranty notice. How we implement it in a legally sound way in the Shopware page builder.
Guided Buying in the B2B Shop: Guided Purchasing 2026
Guided buying flags preferred products and suppliers and enforces procurement compliance without micromanaging staff. Here is how we map the control framework in the Shopware B2B component system.
Measuring LLM Visibility: Share of Model for Shops
Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.