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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

17 min read

Native ZUGFeRD in Shopware: what the standard invoice does

Since version 6.6.10.0, Shopware has generated ZUGFeRD e-invoices as a standard feature, and since 6.7.9.0 credit notes and cancellation invoices as well (Shopware). This post shows which data ends up in the XML, how the flow automates generation and where an addition is needed before the 2027 deadline: routing ID, Peppol, ERP.

18 min read

Recording phone and email orders in the Shopware admin

Orders by phone, email or from a trade fair can be created directly in the Shopware administration. This guide covers the workflow, prices and tax per customer group, payment method and team permissions – and what to consider legally with the new order confirmation option in Shopware 6.7.15.0 (Shopware release news).

16 min read

AI Order Entry: Orders from Email and PDF into the ERP

In 2024, e-commerce, meaning orders via website, app, marketplace or EDI, accounted for only 25.52 percent of the revenue of German wholesalers with at least ten employees (Eurostat). This guide shows how AI reads orders from email, PDF and scans, matches them against customer and item master data, checks them with fixed rules and creates them in the ERP as orders awaiting approval.

20 min read

Wholesale shop with login prices: still getting found

Customer prices belong behind the login, the product page does not. How wholesale shops keep their range public for search engines, which structured data is allowed without a price, why paywall markup is no way out and how the German Price Indication Ordinance fits in.

16 min read

Pack sizes and minimum order quantities in the B2B shop

An article is listed in meters, delivered in 50-meter rings and called off by the piece. Where the conversion sits, which fields carry it and when the base price is due.

16 min read

BMEcat and ETIM: Product Catalogs for B2B Buyers

A valid catalog file is not yet a maintained assortment. What BMEcat governs, what ETIM describes and which checks belong before the first write run.

19 min read

Tracking batches and serial numbers in a B2B shop

Which customers received batch C-2609-114? If the shop cannot answer that, the search moves to the warehouse. Legal basis, data model and the points where the chain breaks.

16 min read

Spare Parts Catalogs in B2B Shops: Assemblies, Not Search Boxes

A search box cannot answer the question about the bearing at item 9. This article shows how a spare parts catalog guides buyers through machine type, serial number and assembly tree: data model, exploded view, machine record and the order of implementation.