Logfile analysis for shops: what crawlers actually fetch
Which address a crawler requested, with which status code and how many bytes: that lives only in the access log. How a shop evaluates it and what the network-wide figures say.
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Insights on e-commerce, web development and digital solutions
Redirect Planning: Carrying Rankings Through a Relaunch
Without a redirect plan, one documented relaunch cost 42 percent of organic traffic within twelve days. This guide walks through the redirect matrix, status codes, testing and follow-up step by step.
AI Overviews in Shopping: Optimize Product Pages
AI Overviews appear on around 14 percent of shopping searches - and cited brands gain markedly more clicks. This guide shows how to prepare product pages with clean data, valid structured data and citable guide content for Google's AI answers and make the visibility measurable.
Product Variant SEO: Avoid Duplicate Content in Your Shop
A product in six colours and five sizes quickly becomes 30 nearly identical URLs for search engines that dilute the product page's ranking value. How to consolidate product variants with a canonical master URL, correct canonical tags and clean internal linking - and why this is a different problem from filter and facet URLs.
AI Crawler Control: A Valid TDM Opt-Out in 2026
Text and data mining is permitted unless a machine-readable reservation exists. How shops declare the TDM opt-out in three places – without accidentally blocking retrieval crawlers too.
Faceted Navigation: Control Filter URLs for SEO
Filter and sort URLs turn a few thousand products into millions of pages - Google names faceted navigation as the single largest cause of crawling problems. A decision matrix instead of guesswork: which facets deserve a landing page, which belong out of the crawl, and why robots.txt and noindex are not interchangeable.
AI Alt Text: Accessible, SEO-Ready Product Images
A product image without alt text is invisible to screen reader users and mute to search engines.
Measuring LLM Visibility: Share of Model for Shops
Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.
CMS Migration: From Legacy to a Modern System 2026
Only around 10% of website migrations improve rankings (Numen Technology), and 50% traffic loss is common with poor execution. How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.