Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
The data processing agreement is signed, and in many shops that is where processor management ends. Which control duties Article 28 GDPR creates, why sub-processors belong in the picture and which records hold up when a supervisory authority asks.
Web push notifications bring visitors back to your shop – without requiring an installed app and without handing data to third parties.
Since June 15, 2026, new rules have applied: for GA4 properties linked to Google Ads, Consent Mode alone controls the collection of Google Ads cookies and IDs, according to Google. Shops that have not adapted their Consent Mode setup risk gaps in remarketing and conversion data.
How to run server-side tracking on your own infrastructure – with Docker, your own subdomain, GTM Server-Side or Matomo. GDPR-compliant and ITP-resistant.
How a customer data platform unifies your e-commerce data and enables personalized shopping experiences – GDPR-compliant and measurable.
96% of German companies are affected by data theft, espionage or sabotage or suspect it. Learn how AI attacks work and which measures actually close the biggest gaps.
The cybersecurity obligations apply without a transition period and reach into the supply chain. Who is affected, which evidence is required and how to prepare reporting channels in time.
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
Anyone who dismisses the banner is missing from every report. A setup with consent-free measurement, self-hosted fonts and genuinely necessary cookies, and where the limits of that approach are.
Larger targets, terms explained, input help, clear focus, no time limits
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