Web Push: Retention Without Third Parties
Web push notifications for cart recovery and back-in-stock alerts: first-party, GDPR-compliant and no app required. Here is how to implement it.
Blog
Insights on e-commerce, web development and digital solutions
Google Consent Mode Update June 2026: Act Now
On June 15, 2026, Google changes the rules: ad_storage becomes the sole parameter for advertising data. Shops that do not adapt their Consent Mode setup will lose remarketing and conversion data.
Server-Side Tracking on Your Own Infrastructure 2026
How to run server-side tracking on your own infrastructure - with Docker, your own subdomain, GTM Server-Side or Matomo. GDPR-compliant and ITP-resistant.
Customer Data Platform 2026: Centralize Data for Growth
How a customer data platform unifies your e-commerce data and enables personalized shopping experiences - GDPR-compliant and measurable.
AI Cyberattacks 2026: How Businesses Can Protect Themselves
289 billion euros in cybercrime damage in Germany. Learn how AI attacks work and how to effectively protect your business.
NIS2 Directive 2026: What Online Retailers Must Know
NIS2 has been German law since December 2025. Learn which obligations apply to online retailers and how to implement the requirements.
First-Party Data Strategy Without Third-Party Cookies
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
No Cookie Banner: Run Your Shop Without Consent
How to run your online shop without a cookie banner. Matomo cookieless, self-hosted fonts, technically necessary cookies and a GDPR-compliant setup guide.
Server-Side Tracking 2026: More Data, GDPR-Compliant
Ad blockers and cookie restrictions destroy up to 40% of your conversion data. With Server-Side Tracking, you get it back.