Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Google now reports generative AI features separately in Search Console. This guide explains what the reports count, where their limits are and how online shops compare AI impressions per page with the overall performance report.
Google fetched the page but did not add it to the index: in shops, the status “Crawled - currently not indexed” typically affects thin categories, variants with their own URL and product pages with manufacturer text. This guide shows how to narrow down the causes by page type, decide what belongs in the index and track the fix in Search Console.
From e-invoicing in January to the forced labor ban in December: this deadline calendar sorts the legal changes of 2027 for online shops by key date and who is affected, names the primary source for each date and shows how the obligations translate into product data, supplier data and budget planning.
A shop chatbot is only as current as its sources. How to maintain delivery times, return rules and promotions with validity dates, cite the source in every answer and prepare for the holiday season.
How fashion shops build size charts by brand and cut, condense return reasons into a fit scale and pass sizes cleanly to the product feed – with sourced figures and without promises about effects.
Since 1 July 2026, retailers obliged to take back old appliances no longer have a transition period. Which symbol the ElektroG requires in online shops, where it belongs, what remains open for smaller shops and how symbol, take-back information and collection are generated from product data in Shopware.
Customer prices belong behind the login, the product page does not. How wholesale shops keep their range public for search engines, which structured data is allowed without a price, why paywall markup is no way out and how the German Price Indication Ordinance fits in.
Black Friday falls on 27 November 2026. A virtual waiting room lets visitors in, in an orderly sequence and at the pace of the shop. Where it sits technically, which status codes it sends and why robots.txt and the payment return never belong in the queue.
Shopware plans the major version 6.8 for 2027. The time until then is enough to inventory custom plugins, migrate Symfony configuration in XML, work through deprecations and plan the PHP change as a separate step.
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