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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Google Shopping Feed Optimization: More Visibility

An optimized Google Shopping feed determines visibility and revenue. We show how to prepare product data, titles and images properly.

15 min read

BFSG Audit: Testing Shop Accessibility

The testing tool reports green, yet the screen reader still fails at checkout. How an audit combines automated tests, manual review and user perspective, and what belongs in the report.

12 min read

AI-Generated Product Descriptions in E-Commerce

Thousands of items need descriptions, and incomplete details cost orders. How a text process grows out of attribute data, where editing remains and how to measure the resulting quality.

14 min read

E-Commerce Logistics 2026: Parcels, Costs, Returns

The German market for courier, express and parcel services turned over 27.29 billion euros in 2024 (Bundesnetzagentur). This article sorts the documented figures on shipping costs, delivery dates, inventory and returns and shows which levers an online shop actually has.

13 min read

Product Reviews in Online Shops: Management Guide 2026

Reviews build trust and are hard to see through at the same time. How filters and checks work, what applies to search result markup and how to spot fabricated ratings in your own shop.

14 min read

Content Marketing Strategy for Online Shops 2026

96.55% of all pages get no traffic from Google. Content without a strategy stays invisible – how to build a strategy that measurably sells in 2026.

14 min read

Marketplace Integration: Connect Amazon, eBay & More

80 percent of people in Germany search online for goods and services (Destatis). How to connect your shop to the major marketplaces – technology, product data and duties.

11 min read

Landing Page Optimization for E-Commerce 2026

Which levers actually move an e-commerce landing page: load time, Core Web Vitals, form length and trust signals – with target values and figures from sourced studies.

12 min read

SEO Audit for Online Shops: Guide 2026

A shop can look technically clean and still be half invisible. This guide walks through crawling, indexing, loading behavior and structured data, step by step and measurable.