Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
On August 18, 2026, Google sunset the Content API for Shopping, and since September 1, 2026, requests without an extension have been failing intermittently. In parallel, the feed rules for images, shipping and video are tightening. This guide sorts out the dates and shows how to switch your product feeds to the Merchant API and maintain them for the future.
Google lets users mark their favorite sources – marked sites get clicked 2× more often. How online shops and brands become a preferred source in Top Stories and AI Overviews.
Since June 15, 2026, new rules have applied: for GA4 properties linked to Google Ads, Consent Mode alone controls the collection of Google Ads cookies and IDs, according to Google. Shops that have not adapted their Consent Mode setup risk gaps in remarketing and conversion data.
The shortest spam rollout on Google status list targets mass-produced content and AI-generated PBN networks. Here's how to protect your online shop from ranking losses and identify risks early.
Established brands and platforms gained visibility while interchangeable comparison sites lost ground. Here's how to develop a systematic recovery strategy for your online shop with E-E-A-T, CWV, and structured data.
How online shops leverage Google Discover as a traffic channel and achieve feed visibility with the right content strategy – practical guide 2026.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness and is Google's central quality framework for evaluating web content.
More and more searches end on the results page itself. How shops stay visible anyway, what role structured data plays and where content needs to be aimed from here.
Where an AI summary appears, users click a search result in just 8% of visits. GEO is the key to visibility in 2026.
Larger targets, terms explained, input help, clear focus, no time limits
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