Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
How fashion shops build size charts by brand and cut, condense return reasons into a fit scale and pass sizes cleanly to the product feed – with sourced figures and without promises about effects.
The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.
31 percent buy from the next supplier when an item is missing. Which states a shop has to tell apart, which markup belongs to each, and when 410 fits better than 404.
The order confirmation is the most-read email a shop sends, and it is rarely revised. This guide covers the legal framework under German civil and competition law, a structure of five zones, building mail templates in Shopware and aligning SPF, DKIM and DMARC – including the metrics you can measure without collecting additional recipient data.
A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.
36% of shops hamper their users in lists and filters (Baymard). A dialogue-based AI product advisor leads customers to the right product in a few questions – built as a custom solution for assortments that need explaining.
B2B buyers increasingly prefer a rep-free buying process, yet the quoting stage is where it slows down. How an end-to-end RFQ workflow from quote cart to one-click order takes days out of the quoting process.
The CJEU requires every advertised price advantage to be calculated against the lowest price of the last 30 days. Here is how to couple price history, lowest price and discount badges properly.
Internal search is the highest purchase-intent path in the shop and usually the worst maintained. A working guide to relevance configuration of OpenSearch-based shop search: minimum_should_match, compound words, synonyms, product codes, autocomplete and variant search.
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