Insights on e-commerce, web development and digital solutions
The order confirmation is the most-read email a shop sends, and it is rarely revised. This guide covers the legal framework under German civil and competition law, a structure of five zones, building mail templates in Shopware and aligning SPF, DKIM and DMARC - including the metrics you can measure without collecting additional recipient data.
A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.
36% of shops hamper their users in lists and filters (Baymard). A dialogue-based AI product advisor leads customers to the right product in a few questions - built as a custom solution for assortments that need explaining.
B2B buyers increasingly prefer a rep-free buying process, yet the quoting stage is where it slows down. How an end-to-end RFQ workflow from quote cart to one-click order takes days out of the quoting process.
The CJEU requires every advertised price advantage to be calculated against the lowest price of the last 30 days. Here is how to couple price history, lowest price and discount badges properly.
Internal search is the highest purchase-intent path in the shop and usually the worst maintained. A working guide to relevance configuration of OpenSearch-based shop search: minimum_should_match, compound words, synonyms, product codes, autocomplete and variant search.
95 percent of B2B customers want purchase on account, only 45 percent offer it. Here is how to implement it safely with credit checks and dynamic credit limits.
Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).
ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage — we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work.
Stores your preferences in your browser's local storage (e.g. light/dark appearance, accessibility options). Improves comfort but is not strictly required.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.
Allows measurement of advertising campaigns (internal UTM attribution, e.g. whether a visit came from an ad). No external advertising cookies.