Content Marketing Strategy for Online Shops 2026
96.55% of all pages get no traffic from Google. Content without a strategy stays invisible – how to build a strategy that measurably sells in 2026.
Blog – Topic: Marketing
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Landing Page Optimization for E-Commerce 2026
Which levers actually move an e-commerce landing page: load time, Core Web Vitals, form length and trust signals – with target values and figures from sourced studies.
Optimizing Performance Max for Online Shops 2026
80% of people in Germany search online for information about goods (Federal Statistical Office). How to set up Performance Max for your shop: feed requirements, asset specifications and mandatory disclosures.
Customer Retention in E-Commerce: Loyalty Strategies 2026
Reach is bought at a high price and lost again after the first order. How a loyalty program is structured, which data it needs and which rules apply to points and member benefits.
Email Marketing Automation for Online Shops 2026
Automated emails are triggered by behavior and therefore hit the right moment. Which flows pay off first, how they interlock and which legal requirements come with them.
Social Commerce: Shop Integration for More Revenue 2026
Buying increasingly happens where people scroll. How catalog, inventory and checkout interact with social channels and which obligations come with connecting them.
First-Party Data Strategy Without Third-Party Cookies
Third-party cookies are disappearing. Learn how to build a sustainable data strategy for your e-commerce business using first-party and zero-party data.
Greenwashing in E-Commerce: How to Avoid Legal Risks
53% of environmental claims are vague, misleading or unfounded. Learn how to avoid greenwashing and communicate sustainability authentically.