Google Consent Mode Update June 2026: Act Now
On June 15, 2026, Google changes the rules: ad_storage becomes the sole parameter for advertising data. Shops that do not adapt their Consent Mode setup will lose remarketing and conversion data.
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Insights on e-commerce, web development and digital solutions
Server-Side Tracking on Your Own Infrastructure 2026
How to run server-side tracking on your own infrastructure - with Docker, your own subdomain, GTM Server-Side or Matomo. GDPR-compliant and ITP-resistant.
Customer Lifetime Value: How to Calculate and Grow 2026
How to calculate Customer Lifetime Value correctly, forecast it with BG/NBD and Gamma-Gamma and grow it through repeat purchase, personalization, loyalty and win-back.
Conversion Rate Benchmarks for Online Shops 2026
How does your online shop compare? The latest 2026 conversion rate benchmarks by industry, device and traffic source reveal where your optimization potential lies.
Server-Side Tracking 2026: More Data, GDPR-Compliant
Ad blockers and cookie restrictions destroy up to 40% of your conversion data. With Server-Side Tracking, you get it back.