Bot Traffic in Your Shop: Spot and Steer Scrapers
More than half of all web traffic now comes from machines. A shop that does not separate collectors from customers ends up throttling the wrong requests.
Blog – Topic: Analytics
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Field Data Over Lab Scores: Measure Real Shop Speed
A lab run measures one page under fixed conditions, while field data collects what really reaches visitors. How the two belong together, why the 75th percentile decides and how to build your own collection without a third-party service.
Site Search Analytics: Use Onsite Search Behavior
56% of tested stores fail to adequately support their users' search needs (Baymard Institute). How to use site search analytics to turn zero results, synonyms, and merchandising into revenue.
Google Consent Mode Update June 2026: Act Now
Since June 15, 2026, new rules have applied: for GA4 properties linked to Google Ads, Consent Mode alone controls the collection of Google Ads cookies and IDs, according to Google. Shops that have not adapted their Consent Mode setup risk gaps in remarketing and conversion data.
Server-Side Tracking on Your Own Infrastructure 2026
How to run server-side tracking on your own infrastructure – with Docker, your own subdomain, GTM Server-Side or Matomo. GDPR-compliant and ITP-resistant.
Customer Lifetime Value: How to Calculate and Grow 2026
How to calculate customer lifetime value in your online shop, forecast it with BG/NBD and grow it through repeat purchases, personalization, loyalty and win-back campaigns.
Conversion Rate Benchmarks for Online Shops 2026
How does your online shop compare? Which 2026 figures are actually documented, what follows from them and how to measure your own rate properly.
Server-Side Tracking 2026: More Data, GDPR-Compliant
Ad blockers and cookie restrictions tear gaps into your conversion data. Server-Side Tracking wins part of it back.