Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
How fashion shops build size charts by brand and cut, condense return reasons into a fit scale and pass sizes cleanly to the product feed – with sourced figures and without promises about effects.
A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.
Cross-document view transitions run in Chrome, Edge and Safari and give classic shops app-like changes – framework-free. Learn to implement @view-transition, morphed product images and speculation rules.
The pre-ticked box brings short-term revenue and long-term trouble. Which checkout patterns count as misleading, what works instead, and how to review your own process for fairness.
A wishlist is more than a nice extra: as a save feature without login, with reminder logic and analytics it becomes a conversion and retention lever.
How to systematically design the post-purchase experience to turn one-time buyers into repeat customers: 7 touchpoints, email sequences, cross-sell strategies and measurable retention KPIs.
How to boost conversions with psychologically optimized price display: charm pricing, anchoring, decoy effect and tiered pricing in practice.
70.22 percent of carts are left behind. Here is how to introduce express checkout in Shopware and WooCommerce – with Apple Pay, Google Pay, Wero and passkeys.
How AI-powered product search with semantic understanding boosts conversion rates and why traditional keyword search is no longer enough.
Larger targets, terms explained, input help, clear focus, no time limits
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