Gift Cards in Shopware: Revenue & Customer Loyalty
Gift cards bring liquidity before the service, incremental revenue on redemption and new customers. How to implement them cleanly in Shopware.
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Insights on e-commerce, web development and digital solutions
Post-Purchase Experience: Retaining Customers After the Sale
How to systematically design the post-purchase experience to turn one-time buyers into repeat customers: 7 touchpoints, email sequences, cross-sell strategies and measurable retention KPIs.
Customer Lifetime Value: How to Calculate and Grow 2026
How to calculate customer lifetime value in your online shop, forecast it with BG/NBD and grow it through repeat purchases, personalization, loyalty and win-back campaigns.
Customer Retention in E-Commerce: Loyalty Strategies 2026
Reach is bought at a high price and lost again after the first order. How a loyalty program is structured, which data it needs and which rules apply to points and member benefits.