Web Push: Retention Without Third Parties
Web push notifications bring visitors back to your shop – without requiring an installed app and without handing data to third parties.
Blog – Topic: Customer Retention
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Wishlist in Your Shop: Conversion and Return Visits
A wishlist is more than a nice extra: as a save feature without login, with reminder logic and analytics it becomes a conversion and retention lever.
Gift Cards in Shopware: Revenue & Customer Loyalty
Gift cards bring liquidity before the service, incremental revenue on redemption and new customers. How to implement them cleanly in Shopware.
Post-Purchase Experience: Retaining Customers After the Sale
How to systematically design the post-purchase experience to turn one-time buyers into repeat customers: 7 touchpoints, email sequences, cross-sell strategies and measurable retention KPIs.
Customer Lifetime Value: How to Calculate and Grow 2026
How to calculate customer lifetime value in your online shop, forecast it with BG/NBD and grow it through repeat purchases, personalization, loyalty and win-back campaigns.
Customer Retention in E-Commerce: Loyalty Strategies 2026
Reach is bought at a high price and lost again after the first order. How a loyalty program is structured, which data it needs and which rules apply to points and member benefits.