Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Three language versions add up to nine annotations, and one missing entry makes the pair ineffective. How the annotation is built, which codes are valid, what x-default does and where automatic redirects meet a legal limit.
A customer from Belgium ends up in the Belgian version automatically and cannot get back. What Articles 3, 4 and 5 of Regulation (EU) 2018/302 require – and where shops break.
Ten thousand product texts in four languages overnight – technically possible, risky in business terms. This guide shows how to classify content by risk, steer the machine stage with a glossary and style rules, measure translation quality through error classes and serve the language versions cleanly – from hreflang to the update run.
Local prices instead of foreign currency: how to handle exchange rates, price rounding and per-country tax in Shopware to reduce cross-border cart abandonment.
How to use Shopware 6 Sales Channels to manage multiple brands, B2B and B2C shops, and international storefronts from one central administration.
Internationalization opens new markets: Languages, currencies, taxes, and shipping properly configured for successful cross-border e-commerce.
Larger targets, terms explained, input help, clear focus, no time limits
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