Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Black Friday falls on 27 November in 2026. Anyone who wants to show reduced prices in Google Shopping has to plan clock times: without a time zone, Merchant Center reads the sale price effective date in UTC (Google Merchant Center Help). This guide shows how sale price, effective date and promotions come from the shop at exactly the right time.
An optimized Google Shopping feed determines visibility and revenue. We show how to prepare product data, titles and images properly.
The Content API for Shopping has reached its sunset. We show you how to move your product feeds to the Google Merchant API now.
Larger targets, terms explained, input help, clear focus, no time limits
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