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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

13 min read

Server-Side Tracking on Your Own Infrastructure 2026

How to run server-side tracking on your own infrastructure – with Docker, your own subdomain, GTM Server-Side or Matomo. GDPR-compliant and ITP-resistant.

15 min read

Marketing Attribution 2026: Multi-Touch After Cookies

Last-click alone no longer holds in 2026: how to build multi-touch attribution with first-party data, server-side tracking, DDA, MMM and incrementality.