Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
73% of study participants use multiple channels on their shopping journey (Harvard Business Review), and an average of 70.22% of carts are abandoned at checkout (Baymard). How to map touchpoints, remove friction, and turn maps into a measurable roadmap.
How to systematically design the post-purchase experience to turn one-time buyers into repeat customers: 7 touchpoints, email sequences, cross-sell strategies and measurable retention KPIs.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.