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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

19 min read

Shipping costs in the shop: models, thresholds, calculation

The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.

12 min read

Delivery Date on the Product Page: A 2026 Conversion Lever

A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.

9 min read

Shipping APIs: Logistics Integration for Online Stores

The shipping software market grows from $14.26 billion to $22.23 billion by 2030. How online stores integrate carrier APIs, automate shipping processes and replace manual label work.