Insights on e-commerce, web development and digital solutions
In Germany, fewer than 25% of users accept tracking cookies. Cookieless retargeting via first-party data and Customer Match reaches typical match rates of 29-62% and delivers measurable conversion gains.
Server-side tracking for Google Ads recovers lost conversions and measurably improves ROAS. Setup guide, Enhanced Conversions, and GDPR-compliant architecture.
71% of advertisers use Performance Max. How to optimize PMax campaigns for your online shop: ROAS benchmarks, feed strategies and asset groups in detail.
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