Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In Western Europe the average consent rate is 75.1% (Didomi). Cookieless retargeting via consent-based first-party data and Customer Match re-engages known users – without any third-party cookie.
Server-side tracking for Google Ads recovers lost conversions and measurably improves ROAS. Setup guide, Enhanced Conversions, and GDPR-compliant architecture.
80% of people in Germany search online for information about goods (Federal Statistical Office). How to set up Performance Max for your shop: feed requirements, asset specifications and mandatory disclosures.
Larger targets, terms explained, input help, clear focus, no time limits
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