Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Without a redirect plan, one documented relaunch cost 42 percent of organic traffic within twelve days. This guide walks through the redirect matrix, status codes, testing and follow-up step by step.
A shop can look technically clean and still be half invisible. This guide walks through crawling, indexing, loading behavior and structured data, step by step and measurable.
Search engines and assistants should not have to guess products, prices and ratings from body copy. Which types a shop needs, how they connect and where the markup tends to fail.
Larger targets, terms explained, input help, clear focus, no time limits
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