Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Google fetched the page but did not add it to the index: in shops, the status “Crawled - currently not indexed” typically affects thin categories, variants with their own URL and product pages with manufacturer text. This guide shows how to narrow down the causes by page type, decide what belongs in the index and track the fix in Search Console.
Three language versions add up to nine annotations, and one missing entry makes the pair ineffective. How the annotation is built, which codes are valid, what x-default does and where automatic redirects meet a legal limit.
A product in six colors and five sizes quickly becomes 30 nearly identical URLs for search engines that dilute the product page's ranking value. How to consolidate product variants with a canonical master URL, correct canonical tags and clean internal linking – and why this is a different problem from filter and facet URLs.
Filter and sort URLs turn a few thousand products into millions of pages – Google names faceted navigation as the single largest cause of crawling problems. A decision matrix instead of guesswork: which facets deserve a landing page, which belong out of the crawl, and why robots.txt and noindex are not interchangeable.
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