Insights on e-commerce, web development and digital solutions
A product in six colours and five sizes quickly becomes 30 nearly identical URLs for search engines that dilute the product page's ranking value. How to consolidate product variants with a canonical master URL, correct canonical tags and clean internal linking - and why this is a different problem from filter and facet URLs.
Filter and sort URLs turn a few thousand products into millions of pages - Google names faceted navigation as the single largest cause of crawling problems. A decision matrix instead of guesswork: which facets deserve a landing page, which belong out of the crawl, and why robots.txt and noindex are not interchangeable.
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