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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

18 min read

Accessible video in shops: subtitles and transcripts

Only a fraction of pages carrying video ship a subtitle track. Which success criteria apply to prerecorded video, what the publication date in the German act means, and what a video page looks like that works without sound and without picture.

11 min read

Product Videos in Online Shops: Setup and Requirements

Only 7.7% of desktop pages embed a video at all (Web Almanac). What a product video needs technically and which requirements apply.