Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In 2026 WebGPU is enabled by default in Chrome and Edge, and in Safari and Firefox on some platforms. Small language models now run directly in the browser – for private shop assistants, semantic search and text snippets, offline and without API costs. We sort out the chances, limits and hybrid approaches.
A product image without alt text is invisible to screen reader users and mute to search engines.
The Model Context Protocol is becoming the standard through which AI agents talk to software. How an MCP server opens your shop to agents on your terms, instead of being scraped.
Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.
ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.
Missing attributes, empty descriptions, wrong categories: AI data enrichment completes and standardizes product data automatically – the basis for GPSR disclosures and the digital product passport.
Traditional product photography ties up studio, staff and post-production. AI image APIs generate an image from just a few cents – this guide covers workflow, quality standards and labeling duties.
Between inbox and reply sits more than a language model: classification, retrieval, escalation. This article shows the pipeline behind the scenes and the metrics it has to answer to.
Vector embeddings, HNSW index and cross-encoder reranking take product search to a new level. Technical deep-dive with benchmarks.
Larger targets, terms explained, input help, clear focus, no time limits
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