Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Programmatic SEO turns one template into thousands of unique category pages. With AI data enrichment, structured data and E-E-A-T signals, scaling becomes sustainable long-tail traffic – without crossing the line into scaled content abuse.
Among companies that use artificial intelligence, **42%** rely on speech recognition and **34%** on technologies for generating natural language (Federal Statistical Office). This article sorts the documented figures on voice search, accessibility, data protection and checkout, and shows what an online shop can realistically implement.
Thousands of items need descriptions, and incomplete details cost orders. How a text process grows out of attribute data, where editing remains and how to measure the resulting quality.
Reported payment fraud in the European Economic Area reached EUR 4.2 billion in 2024 (ECB/EBA). This article sorts the five fraud patterns that hit online shops and shows which protective measures can be evidenced legally and technically.
How AI-powered product search with semantic understanding boosts conversion rates and why traditional keyword search is no longer enough.
Spot churn before it happens and estimate demand before the warehouse runs dry. Which models are suited, which data they need and where forecasts tend to fail in everyday operation.
Automatically set prices operate inside a tight legal frame: reference prices, discount claims and automated decisions are all regulated. How to bring a pricing engine into a shop cleanly.
Visual search is changing product discovery in e-commerce. How to prepare product images, file names and structured data for visual search.
96% of German companies are affected by data theft, espionage or sabotage or suspect it. Learn how AI attacks work and which measures actually close the biggest gaps.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.