Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Shopware plans the major version 6.8 for 2027. The time until then is enough to inventory custom plugins, migrate Symfony configuration in XML, work through deprecations and plan the PHP change as a separate step.
Almost every grown shop has one account that may do everything. What a role cut along the actual tasks looks like, which rights belong apart and what happens on the day an account leaves.
The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.
A dump of the production database is the most convenient route to a realistic test system – and the shortest route to a second copy of all customer data. What law and baseline standards require, what the dump chain looks like and which three blocks every copy needs.
As soon as an item exceeds the limits of automated parcel sorting, more changes than the shipping price. This guide shows how to model bulky goods and freight shipping end to end, from the item master through the shipping method matrix to delivery notification, delivery depth and transport damage.
Ten thousand product texts in four languages overnight – technically possible, risky in business terms. This guide shows how to classify content by risk, steer the machine stage with a glossary and style rules, measure translation quality through error classes and serve the language versions cleanly – from hreflang to the update run.
A search box cannot answer the question about the bearing at item 9. This article shows how a spare parts catalog guides buyers through machine type, serial number and assembly tree: data model, exploded view, machine record and the order of implementation.
Energy labeling asks retailers for more than an uploaded graphic: the label and the product information sheet have to appear with the product, and the efficiency class belongs in every advert that shows a price. This guide covers the dealer obligations under Regulation (EU) 2017/1369, the rules for nested display, the route via the European product database EPREL and a field model that keeps the details right in Shopware.
The order confirmation is the most-read email a shop sends, and it is rarely revised. This guide covers the legal framework under German civil and competition law, a structure of five zones, building mail templates in Shopware and aligning SPF, DKIM and DMARC – including the metrics you can measure without collecting additional recipient data.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.