Google AI Overviews: How AI Search is Changing E-Commerce
Google shows AI-generated answers for more than every fifth search. This changes how users find online shops – and requires new SEO strategies.
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Insights on e-commerce, web development and digital solutions
Google Core Update December 2025: What Changes for Online Shops
The last major Google update of the year has changed the SEO landscape. Specialists win, generalists lose – here's how to respond correctly.
IT Security in E-Commerce: How to Protect Your Shop
Cyber attacks on online shops are increasing dramatically. Data leaks, ransomware, and hacked payment data - the consequences can be existentially threatening.
E-Commerce Trends 2026: These Developments Will Determine Your Success
Not every trend deserves a project. This article sorts the developments of the year by what can be implemented in the short term and what is simply worth watching for now.
European Accessibility Act 2025: What E-Commerce Operators Must Implement Now
The European Accessibility Act applies to many online shops. This article sorts the requirements by effort, shows the most common checkout barriers and where the obligation actually begins.
Shopware 6 Migration: Why 2026 Is the Right Time
The end of maintenance for the previous version makes the move unavoidable. When the timing is right, which risks stand in the way and how revenue carries through the switch.
Core Web Vitals 2026: Why Google Penalizes Slow Shops
Google has made it clear: Performance is a ranking factor. Online shops with poor Core Web Vitals are pushed down in search results.
AI in E-Commerce: Automation as Competitive Advantage
Product texts, service requests, price maintenance: much can be automated, not everything should be. This article separates the processes that carry from those that need a review loop.
B2B Digitalization: Why Traditional Sales Is No Longer Enough
Business customers now order the way they shop privately: on their own, right away, without calling sales. Which functions a portal needs for that, and which task remains with the sales team.