Generative Engine Optimization (GEO): How to Get Found by AI in 2026
Where an AI summary appears, users click a search result in just 8% of visits. GEO is the key to visibility in 2026.
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Insights on e-commerce, web development and digital solutions
Server-Side Tracking 2026: More Data, GDPR-Compliant
Ad blockers and cookie restrictions tear gaps into your conversion data. Server-Side Tracking wins part of it back.
Google Merchant API Migration: What Shop Owners Need to Know by August 2026
The Content API for Shopping has been shut down. We show you how to move your product feeds to the Google Merchant API now.
Subscription Commerce in Shopware 6: Automated Recurring Revenue
Subscription commerce is one of the strongest e-commerce trends. We show you how to implement subscription models in Shopware 6 legally and intelligently.
Right to Repair 2026: New Obligations for Online Shops
The EU Right to Repair brings new information obligations for online shops. We show you how to meet requirements and score points with a repair portal.
Greenwashing in E-Commerce: How to Avoid Legal Risks
53% of environmental claims are vague, misleading or unfounded. Learn how to avoid greenwashing and communicate sustainability authentically.
Withdrawal Button 2026: What Online Shops Must Implement
Withdrawal has to be as easy online as entering into the contract. What the law requires, how implementation looks in a shop and which legal risks arise from gaps.
Agentic Commerce & UCP: What It Means for Online Shops
An open standard is set to let AI agents buy on behalf of their users. What that means for product data, interfaces and visibility in your own shop, and which groundwork pays off right now.
Omnichannel Strategy 2026: Seamlessly Connect Online & Offline
Connect your online shop and retail stores into a seamless shopping experience. With Click & Collect, real-time inventory sync and Unified Commerce.