Product Reviews in Online Shops: Management Guide 2026
Reviews build trust and are hard to see through at the same time. How filters and checks work, what applies to search result markup and how to spot fabricated ratings in your own shop.
Blog – Topic: Conversion, page 4 of 5
Insights on e-commerce, web development and digital solutions
In plain words: what is this page about?
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Landing Page Optimization for E-Commerce 2026
Which levers actually move an e-commerce landing page: load time, Core Web Vitals, form length and trust signals – with target values and figures from sourced studies.
Product Videos in Online Shops: Setup and Requirements
Only 7.7% of desktop pages embed a video at all (Web Almanac). What a product video needs technically and which requirements apply.
AI-Powered Product Search: Setup Guide for Online Shops
How AI-powered product search with semantic understanding boosts conversion rates and why traditional keyword search is no longer enough.
AR in E-Commerce 2026: Augmented Reality Guide
Seeing a sofa in your own living room, trying on glasses digitally: AR moves the buying decision forward. This article sorts WebAR, spatial product models and virtual try-on by effort and benefit.
Livestream Shopping 2026: Live Commerce Conversions
Livestream shopping combines entertainment, advice and direct purchasing in a single real-time experience – under the same rules as any other sales channel.
A/B Testing for Online Shops: Data-Driven Optimization
Stop guessing: Learn how to optimize your online shop with A/B tests and sustainably increase conversion rates and revenue through data-driven decisions.
AI Product Recommendations: Automate Upselling
Personalized product recommendations are a lever in e-commerce. They not only increase average order value but also improve the shopping experience.
Returns Management: Reduce Returns, Increase Margins
On average, about one in four delivered parcels comes back – with considerable costs for retailers. Learn how strategic returns management can lower your return rate and boost margins.