Web Push: Retention Without Third Parties
Web push notifications bring visitors back to your shop - without requiring an installed app and without handing data to third parties.
Blog
Insights on e-commerce, web development and digital solutions
Avoid Dark Patterns: A Fair Checkout in 2026
Dark patterns at checkout are a DSA and UCP risk. Here is how to build a fair, compliant ordering process in 2026 that boosts both trust and conversion.
Product Bundles & Set Articles: Boost Order Value
Product bundles and set articles are among the most direct levers in e-commerce for increasing average order value (AOV) - without acquiring new customers.
Wishlist in Your Shop: Conversion and Return Visits
A wishlist is more than a nice extra: as a save feature without login, with reminder logic and analytics it becomes a conversion and retention lever.
Site Search Analytics: Use Onsite Search Behavior
56% of tested stores fail to adequately support their users' search needs (Baymard Institute). How to use site search analytics to turn zero results, synonyms, and merchandising into revenue.
Micro-Interactions in E-Commerce: UX That Converts
Small reactions, big impact: hover, loading and feedback animations give users confidence, speed up perceived performance and reduce friction. How micro-interactions boost online-store conversions, stay accessible and get built cleanly.
Product Page Optimization: Above the Fold Conversion
The product page decides the purchase — and most stores waste potential above the fold. What must be visible there and how to turn mobile visitors into buyers.
Google Ads Server-Side Tracking for E-Commerce 2026
Server-side tracking for Google Ads recovers lost conversions and measurably improves ROAS. Setup guide, Enhanced Conversions, and GDPR-compliant architecture.
Trust Signals in E-Commerce: Trust That Converts
61% of online shoppers won't complete a purchase without visible trust badges. Which trust elements actually convert and where they should be placed.