Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Internal search is the highest purchase-intent path in the shop and usually the worst maintained. A working guide to relevance configuration of OpenSearch-based shop search: minimum_should_match, compound words, synonyms, product codes, autocomplete and variant search.
Purchase on account is the payment method business customers expect online. Here is how to implement it safely with credit checks and dynamic credit limits.
Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).
ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.
Web push notifications bring visitors back to your shop – without requiring an installed app and without handing data to third parties.
The pre-ticked box brings short-term revenue and long-term trouble. Which checkout patterns count as misleading, what works instead, and how to review your own process for fairness.
Product bundles and set articles are among the most direct levers in e-commerce for increasing average order value (AOV) – without acquiring new customers.
A wishlist is more than a nice extra: as a save feature without login, with reminder logic and analytics it becomes a conversion and retention lever.
56% of tested stores fail to adequately support their users' search needs (Baymard Institute). How to use site search analytics to turn zero results, synonyms, and merchandising into revenue.
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