Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
AI product photography turns a single raw photo into market-ready studio images, lifestyle scenes and virtual try-ons – in minutes instead of days. This guide covers cost, returns impact and the legal line to truthful product representation.
AI Overviews appear on 20.5 percent of all search result pages but on only 3.2 percent of shopping searches – the leverage sits with the guide searches that come before the purchase. This guide shows how to prepare product pages with clean data, valid structured data and citable guide content for Google's AI answers and make the visibility measurable.
In 2026 market surveillance entered its active control phase and, according to its strategy, relies on automated pre-checks for web-based services in particular, which cover far more offerings than purely manual checks. This article shows how the checks work, why a missing accessibility statement is the easiest violation to prove and how to make your shop scan-proof.
From 27 September 2026, online shops selling goods to consumers show the harmonized EU notice on the legal guarantee in a prominent manner. The GARAN label is only added where the producer offers a durability guarantee for the whole good at no additional cost for more than two years and makes the information available to the trader. The guide explains design, placement, enforcement and implementation in the shop.
Since end of life on 31 July 2024, Shopware 5 no longer receives security patches – in 2026 every legacy shop becomes a liability risk. This guide shows why the move to Shopware 6 is due and how to keep cost, duration and process predictable.
Returns eat the margin in 2026. An AI return prediction estimates the return probability per cart from size, fit and behavioral signals and intervenes before checkout – lowering return rates based on data without choking revenue.
In PHP 8.5 OPcache is built in. This guide shows which OPcache values save response time in a shop, when JIT tracing helps on CPU-bound routes and hurts on I/O-bound ones – including migration from PHP 8.4.
B2B buyers expect their negotiated price with volume tiers right after login. This guide shows how customer groups and ERP price lists are mirrored into the shop in real time – without price drift between ERP and shop.
Data residency is not data sovereignty: why the US CLOUD Act reaches EU-hosted data, what the EU Cloud Sovereignty Framework with eight objectives and five SEAL levels requires, and how to run your shop's customer, order and payment data sovereignly.
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