Model Context Protocol: Open Your Shop to AI Agents
The Model Context Protocol is becoming the standard through which AI agents talk to software. How an MCP server opens your shop to agents on your terms, instead of being scraped.
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Insights on e-commerce, web development and digital solutions
AI Shop Analysis: Spot 2026 Conversion Killers Fast
Beyond gut feeling: an AI-driven shop analysis checks product page, funnel and mobile against proven UX heuristics, finds conversion killers and sorts them by revenue impact. How the method works and what it delivers.
Warranty Notice Obligation: Shopware Setup
From 27 Sept 2026 every product page must show a standardized statutory warranty notice. How we implement it in a legally sound way in the Shopware page builder.
Guided Buying in the B2B Shop: Guided Purchasing 2026
Guided buying flags preferred products and suppliers and enforces procurement compliance without micromanaging staff. Here is how we map the control framework in the Shopware B2B component system.
Measuring LLM Visibility: Share of Model for Shops
Share of Model, citation rate and AI referral conversion as reliable KPIs: how shops make their visibility in language models measurable and controllable.
Agentic Checkout: Prepare Your Shop for AI Agents 2026
ChatGPT, Gemini and Perplexity increasingly add to cart themselves. How to operationalize product data, availability and checkout for the agentic commerce sales channel.
Store API Caching: Fast Headless Shops 2026
From Shopware 6.7, Store API endpoints are cacheable. Avoid N+1 problems in Nuxt, set client caching correctly and use stale-while-revalidate.
Shopware 6.7.11: Vite Dev Server and Twig UX
The June 2026 release modernizes the classic storefront: a Vite dev server without a proxy, Twig UX components, theme values as native CSS custom properties and a global window.Shopware event system. What it means for your theme.
Multi-Currency: International Shop with Local Prices
Local prices instead of foreign currency: how to handle exchange rates, price rounding and per-country tax in Shopware to reduce cross-border cart abandonment.