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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

11 min read

New Product Liability 2026: Software and Updates

For products placed on the market after 9 December 2026, software, plugins and security updates count as a product for the first time – with no-fault liability, an eased burden of proof and no liability cap. This guide shows how shop operators and developers can secure their update and documentation duties now.

12 min read

PSD3 & PSR 2026: New EU Payment Rules for Shops

PSD3 and the new Payment Services Regulation replace PSD2 in 2026 and change the checkout directly: stricter and more accessible SCA, a wider surcharge ban, the IBAN name check and reallocated fraud liability. This guide shows what changes and how to prepare your shop.

11 min read

Google Merchant API 2026: Content API Sunset and Feed Rules

On August 18, 2026, Google sunset the Content API for Shopping, and since September 1, 2026, requests without an extension have been failing intermittently. In parallel, the feed rules for images, shipping and video are tightening. This guide sorts out the dates and shows how to switch your product feeds to the Merchant API and maintain them for the future.

12 min read

Backup & Disaster Recovery for Online Shops 2026

Ransomware and human error hit every shop. This guide shows how tested 3-2-1 backups, defined RTO/RPO targets and a documented recovery plan form a resilient contingency plan – and how disaster recovery differs from monitoring.

12 min read

Delivery Date on the Product Page: A 2026 Conversion Lever

A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.

14 min read

AI Product Advisor: Guided Selling That Converts 2026

36% of shops hamper their users in lists and filters (Baymard). A dialogue-based AI product advisor leads customers to the right product in a few questions – built as a custom solution for assortments that need explaining.

13 min read

Reduce Third-Party Scripts: Win Back Shop Speed

Chat, ads and tracking load more JavaScript than your own shop code at the median. How to find, defer, replace and remove third-party scripts without losing features – and win back load time.

14 min read

Product Variant SEO: Avoid Duplicate Content in Your Shop

A product in six colors and five sizes quickly becomes 30 nearly identical URLs for search engines that dilute the product page's ranking value. How to consolidate product variants with a canonical master URL, correct canonical tags and clean internal linking – and why this is a different problem from filter and facet URLs.

12 min read

Connect SAP Business One to Shopware: A Guide

SAP Business One counts more than 83,000 customers and 1.2 million users in over 170 countries (SAP). How to connect this midmarket ERP to Shopware bidirectionally – articles, prices, stock, orders and documents via Service Layer, DI-API and middleware.