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11 min read

Accessibility overlays: why widgets fail under BFSG

Overlay widgets promise quick BFSG compliance but do not remove the barriers. Why genuine accessibility must be built into the code, not into a widget.

11 min read

Web Push: Retention Without Third Parties

Web push notifications for cart recovery and back-in-stock alerts: first-party, GDPR-compliant and no app required. Here is how to implement it.

13 min read

Avoid Dark Patterns: A Fair Checkout in 2026

Dark patterns at checkout are a DSA and UCP risk. Here is how to build a fair, compliant ordering process in 2026 that boosts both trust and conversion.

12 min read

Product Bundles & Set Articles: Boost Order Value

Boost average order value with product bundles and set articles: calculate the bundle discount, link inventory, implement it in the Shopware Rule Builder.

13 min read

Gift Cards in Shopware: Revenue & Customer Loyalty

Gift cards bring liquidity before the service, incremental revenue on redemption and new customers. How to implement them cleanly in Shopware.

13 min read

Serverless & Edge Functions for Online Stores 2026 Guide

Just 100 ms of latency costs up to 1% in revenue (Akamai). Edge functions start in under 5 ms instead of up to 2,000 ms (Cloudflare). How serverless and edge bring personalization, A/B testing, API glue, and images closer to users.

14 min read

CMS Migration: From Legacy to a Modern System 2026

Only around 10% of website migrations improve rankings (Numen Technology), and 50% traffic loss is common with poor execution. How to switch CMS with a content audit, redirect strategy, and phased rollout without losing your SEO substance.

13 min read

B2B Order Approval: Authorization Workflows in the Shop

B2B buying groups include 6 to 10 decision makers (Gartner), and by 2025 around 80% of B2B sales interactions are expected to run through digital channels (Gartner). How approval workflows with budgets, roles, and multi-step authorization combine speed and control.