Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
As soon as an item exceeds the limits of automated parcel sorting, more changes than the shipping price. This guide shows how to model bulky goods and freight shipping end to end, from the item master through the shipping method matrix to delivery notification, delivery depth and transport damage.
Ten thousand product texts in four languages overnight – technically possible, risky in business terms. This guide shows how to classify content by risk, steer the machine stage with a glossary and style rules, measure translation quality through error classes and serve the language versions cleanly – from hreflang to the update run.
A search box cannot answer the question about the bearing at item 9. This article shows how a spare parts catalog guides buyers through machine type, serial number and assembly tree: data model, exploded view, machine record and the order of implementation.
Energy labeling asks retailers for more than an uploaded graphic: the label and the product information sheet have to appear with the product, and the efficiency class belongs in every advert that shows a price. This guide covers the dealer obligations under Regulation (EU) 2017/1369, the rules for nested display, the route via the European product database EPREL and a field model that keeps the details right in Shopware.
Without a redirect plan, one documented relaunch cost 42 percent of organic traffic within twelve days. This guide walks through the redirect matrix, status codes, testing and follow-up step by step.
The order confirmation is the most-read email a shop sends, and it is rarely revised. This guide covers the legal framework under German civil and competition law, a structure of five zones, building mail templates in Shopware and aligning SPF, DKIM and DMARC – including the metrics you can measure without collecting additional recipient data.
Peak season is in the calendar, yet hardly anyone knows their shop's capacity ceiling. This guide shows how to derive a load profile from last year's data, run a staged load test against a production-like copy, define target value, warning threshold and emergency stop, and build an emergency plan with rehearsed relief valves – including an operating calendar from July to January.
Magecart attacks are rising sharply in 2026 and target the payment page. This guide shows how a skimmer reaches the checkout, how to spot a compromise and how to protect checkout integrity with a script inventory, Content Security Policy and Subresource Integrity – including PCI DSS requirements 6.4.3 and 11.6.1.
Separate systems and a nightly reconciliation lead to overselling and duplicate data-keeping. This guide shows how an event-driven real-time inventory sync between ERP, shop and marketplaces keeps stock consistent across all channels.
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