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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

11 min read

WooCommerce to Shopware 6 Migration: 2026 Guide

What began as a quick start runs into limits as the range grows. How to map the data, what replaces plugins and how URLs and rankings survive the move.

14 min read

Subscription Commerce 2026: Building It Right

Failed payments cost subscription businesses around 9% of annual revenue and drive 20–40% of total churn. How to implement recurring billing, dunning, network tokenization and pause/skip flows so your subscription stack delivers predictable MRR.

13 min read

Real-Time Multi-Channel Inventory Sync: Event-Driven 2026

How event-driven architecture keeps inventory in sync between ERP, Shopware and marketplaces in under five seconds, with idempotency, reservation logic and conflict resolution.

13 min read

PIM Strategy 2026: Product Data Sovereignty for Shops

How a PIM strategy goes beyond implementation basics: governance, attribute modeling, taxonomy sovereignty and syndication as a competitive advantage.

13 min read

Semantic Product Search 2026: Vector Search for Shops

Vector embeddings, HNSW index and cross-encoder reranking take product search to a new level. Technical deep-dive with benchmarks.

12 min read

Generative Engine Optimization for Shops: AI Visibility 2026

AI Search converts 23× higher than organic – but only if your products are cited. What structured product data, third-party signals and llms.txt really mean for shops.

12 min read

Customer-Specific Catalogs in B2B Shops 2026

Just over a quarter of German wholesale revenue came from e-commerce in 2024 (Eurostat). How Customer Catalogs let you tailor assortments, roles, and prices per customer account.

13 min read

EU Data Act for IoT Shops: Design Duties Since 12 Sep 2026

Since 12 September 2026 the EU Data Act has obliged manufacturers and retailers of connected products to design-by-default data access rights. Practical guide for IoT shops.

13 min read

Google AI Mode 2026: Traffic Strategy for Online Shops

AI Overviews appeared in 18% of the Google searches studied; with an AI summary only 8% clicked a result (Pew Research Center). What shops need now.