Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
In Western Europe the average consent rate is 75.1% (Didomi). Cookieless retargeting via consent-based first-party data and Customer Match re-engages known users – without any third-party cookie.
Google lets users mark their favorite sources – marked sites get clicked 2× more often. How online shops and brands become a preferred source in Top Stories and AI Overviews.
First warnings since August 2025, fines since early 2026 – BFSG enforcement has begun in Germany. How to protect your online shop and implement accessibility compliance.
The shipping software market grows from $14.26 billion to $22.23 billion by 2030. How online stores integrate carrier APIs, automate shipping processes and replace manual label work.
Among the most visited websites, CDN adoption stands at 70% (HTTP Archive). How online stores implement a smart CDN strategy in 2026.
The product page decides the purchase – and most stores waste potential above the fold. What must be visible there and how to turn mobile visitors into buyers.
In an analysis of 23 million internal links, well-linked pages received roughly four times as many clicks from Google Search as weakly linked ones. Yet a well-planned link architecture can increase organic traffic by up to 24% and noticeably improve crawl efficiency.
Buyers who know their item numbers by heart do not want search results and detail pages. How quick entry, list upload and reorder lists shorten the path to the cart for regular customers.
Google increasingly evaluates how comprehensively a site covers a topic. Sites that cover a topic in full and link it cleanly get found more readily than sites relying solely on individual pages and backlinks.
Larger targets, terms explained, input help, clear focus, no time limits
You decide which optional data processing to allow.
Our anonymous reach measurement runs without cookies and without IP storage, including campaign parameters in links – we do not ask for consent for it because none is legally required.
Strictly required: language preference, core site functions and storing your cookie choice. Without these the site does not work. Settings you choose yourself (light/dark appearance, accessibility) are kept in your browser's local storage only once you choose them; "Reset" in the accessibility settings removes them.
Records your interactions (clicks, scrolling, inputs) pseudonymously so we can spot usability issues. Form field inputs are masked automatically before storage; your IP address is not saved with the recording. Served from our own domain, no external tool. Opt-in, revocable any time.