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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

15 min read

Controlling AI Costs in E-Commerce: Tokens and Caching

A third of AI-using companies report higher costs than expected. That is rarely down to the price per token, but to context length, output length and call frequency. Seven levers and a worked example.

12 min read

Shopware Apps vs. Plugins: The Right Architecture

App system or classic plugin? When API and webhooks are the right choice, when core access is indispensable – and how to find the right extension strategy for your Shopware shop.

7 min read

Composable Commerce: Modular Shop Architecture 2026

Why modular shop architecture is shaping e-commerce: MACH as the foundation, best-of-breed instead of a monolith and the incremental path from platform to building blocks.