Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Google increasingly evaluates how comprehensively a site covers a topic. Sites that cover a topic in full and link it cleanly get found more readily than sites relying solely on individual pages and backlinks.
Standalone keyword pages are losing effectiveness. Content clusters with pillar pages, semantic coverage, and strategic linking build topical authority – and that lasts: 72.9% of pages in Google’s top 10 are more than three years old (Ahrefs).
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