Insights on e-commerce, web development and digital solutions
Cross-document view transitions are available in all major browsers and give classic shops app-like changes - framework-free. Learn to implement @view-transition, morphed product images and speculation rules.
Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).
Brotli compresses HTML 21%, CSS 17%, and JS 14% better than Gzip (DebugBear), yet 61% of servers still ship Gzip (HTTP Archive). How to deliver text assets faster with Brotli, minification, and clean server configuration.
Only 43% of all websites pass all Core Web Vitals (incl. INP). Learn how to optimize your online shop's interactivity and increase conversions.
HTTP/3 with QUIC reduces load times by up to 55% under packet loss conditions, speeds up connection setup by 33%, and measurably improves Core Web Vitals.
AVIF saves up to 50 % bytes versus JPEG. But without picture, fetchpriority and clean lazy loading you waste LCP seconds. Build a real adaptive image pipeline.
How Shopware stores move from a mobile median around 58-59 to Lighthouse 100 in all four categories — performance, a11y, best practices and SEO with thresholds, levers and a 7-phase roadmap.
Images are the LCP element on 73% of mobile pages. Use WebP, AVIF, alt text and image CDNs to win more rankings and conversions in your shop.
Core Web Vitals are crucial for SEO and conversion. Learn which metrics matter and why PageSpeed score 100 is achievable.
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