Reduce Third-Party Scripts: Win Back Shop Speed
Chat, ads and tracking load more JavaScript than your own shop code at the median. How to find, defer, replace and remove third-party scripts without losing features - and win back load time.
Blog
Insights on e-commerce, web development and digital solutions
View Transitions API: Seamless Page Changes for Shops
Cross-document view transitions are available in all major browsers and give classic shops app-like changes - framework-free. Learn to implement @view-transition, morphed product images and speculation rules.
Speculation Rules API: Instant Page Loads for Shops
Prerendering via the Speculation Rules API makes product and checkout pages appear near-instantly. Ray-Ban doubled its mobile conversion this way (web.dev).
Brotli & Asset Compression: Ship Your Online Shop Faster
Brotli compresses web content 20-26% better than Gzip (HTTP Archive), yet 61% of origin servers still ship Gzip (HTTP Archive). How to deliver text assets faster with Brotli, minification, and clean server configuration.
Optimize INP: Interaction to Next Paint for Shops 2026
Only 43% of all websites pass all Core Web Vitals (incl. INP). Learn how to optimize your online shop's interactivity and increase conversions.
HTTP/3 and QUIC: Performance Upgrade for Shops 2026
HTTP/3 with QUIC reduces load times by up to 55% under packet loss conditions, speeds up connection setup by 33%, and measurably improves Core Web Vitals.
Adaptive Image Loading: AVIF, Lazy & Responsive 2026
AVIF saves up to 50 % bytes versus JPEG. But without picture, fetchpriority and clean lazy loading you waste LCP seconds. Build a real adaptive image pipeline.
Lighthouse 100/100/100/100: Full Scores for Shopware 2026
How Shopware stores reach Lighthouse 100 in all four categories — performance, a11y, best practices and SEO with thresholds, levers and a 7-phase roadmap.
Image SEO 2026: WebP, AVIF and Alt Text for Stores
Images are the LCP element on 73% of mobile pages. Use WebP, AVIF, alt text and image CDNs to win more rankings and conversions in your shop.