Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
Three language versions add up to nine annotations, and one missing entry makes the pair ineffective. How the annotation is built, which codes are valid, what x-default does and where automatic redirects meet a legal limit.
A framework agreement lives on its call-offs, not on its signature. The four quantities a call-off contract needs and how they become fields in the shop.
The basket is full, then the shipping line appears – and the order is abandoned. How to derive model and threshold from shipment costs, basket distribution and contribution margin.
Which data an AI feature carries out of the shop, which operating models exist and when a model on your own hardware starts to pay off.
31 percent buy from the next supplier when an item is missing. Which states a shop has to tell apart, which markup belongs to each, and when 410 fits better than 404.
More than half of all web traffic now comes from machines. A shop that does not separate collectors from customers ends up throttling the wrong requests.
A customer from Belgium ends up in the Belgian version automatically and cannot get back. What Articles 3, 4 and 5 of Regulation (EU) 2018/302 require – and where shops break.
AI product photography turns a single raw photo into market-ready studio images, lifestyle scenes and virtual try-ons – in minutes instead of days. This guide covers cost, returns impact and the legal line to truthful product representation.
AI Overviews appear on 20.5 percent of all search result pages but on only 3.2 percent of shopping searches – the leverage sits with the guide searches that come before the purchase. This guide shows how to prepare product pages with clean data, valid structured data and citable guide content for Google's AI answers and make the visibility measurable.
Larger targets, terms explained, input help, clear focus, no time limits
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