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In plain words: what is this page about?

Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.

12 min read

Shopware 5 End of Life: Migrating Safely to Shopware 6

Since end of life on 31 July 2024, Shopware 5 no longer receives security patches – in 2026 every legacy shop becomes a liability risk. This guide shows why the move to Shopware 6 is due and how to keep cost, duration and process predictable.

12 min read

AI Return Prediction: Lower Return Rates in Your Shop

Returns eat the margin in 2026. An AI return prediction estimates the return probability per cart from size, fit and behavioral signals and intervenes before checkout – lowering return rates based on data without choking revenue.

12 min read

Customer Prices from the ERP: Volume Tiers in B2B Shop

B2B buyers expect their negotiated price with volume tiers right after login. This guide shows how customer groups and ERP price lists are mirrored into the shop in real time – without price drift between ERP and shop.

12 min read

PSD3 & PSR 2026: New EU Payment Rules for Shops

PSD3 and the new Payment Services Regulation replace PSD2 in 2026 and change the checkout directly: stricter and more accessible SCA, a wider surcharge ban, the IBAN name check and reallocated fraud liability. This guide shows what changes and how to prepare your shop.

11 min read

Google Merchant API 2026: Content API Sunset and Feed Rules

On August 18, 2026, Google sunset the Content API for Shopping, and since September 1, 2026, requests without an extension have been failing intermittently. In parallel, the feed rules for images, shipping and video are tightening. This guide sorts out the dates and shows how to switch your product feeds to the Merchant API and maintain them for the future.

12 min read

Delivery Date on the Product Page: A 2026 Conversion Lever

A visible delivery date is an underrated conversion lever. Here is how to link front-end UX with inventory and shipping logic into a reliable date.

12 min read

Packaging Register 2026: LUCID Obligation for Shops

Registration, system participation, data reporting, completeness declaration: the four LUCID duties – and what changes with the VerpackDG on 12 Aug 2026.

17 min read

Battery Regulation 2026: Duties for Online Shops

The BattDG brings new registration, notice and take-back duties for batteries. Here is how to model the details as an attribute set in your shop – including the battery passport outlook for 2027.

15 min read

Controlling AI Costs in E-Commerce: Tokens and Caching

A third of AI-using companies report higher costs than expected. That is rarely down to the price per token, but to context length, output length and call frequency. Seven levers and a worked example.