Insights on e-commerce, web development and digital solutions
Here you find our articles about online shops, websites and web tech. We explain new rules, tools and good ways of working. You can filter the articles by topic. At the top of an article you find a short version in plain words. Ask us if something is still not clear.
An order confirmation that fails to arrive produces no error in the shop. How SPF, DKIM and DMARC interlock, where a record that has grown over the years quietly becomes invalid, and what Gmail, Outlook, Yahoo and Apple require.
The order confirmation is the most-read email a shop sends, and it is rarely revised. This guide covers the legal framework under German civil and competition law, a structure of five zones, building mail templates in Shopware and aligning SPF, DKIM and DMARC – including the metrics you can measure without collecting additional recipient data.
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